# pm-market-research

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

## Overview

This plugin provides 7 skills and 3 commands for product managers.

## Skills

- **competitor-analysis** — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
- **customer-journey-map** — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
- **market-segments** — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
- **market-sizing** — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
- **sentiment-analysis** — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
- **user-personas** — Create refined user personas from research data.
- **user-segmentation** — Segment users from feedback data based on behavior, JTBD, and needs.

## Commands

- `/pm-market-research:analyze-feedback` — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
- `/pm-market-research:competitive-analysis` — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
- `/pm-market-research:research-users` — Comprehensive user research — build personas, segment users, and map the customer journey from research data

## Installation

```bash
/install pm-market-research
```

Or use directly:

```bash
cc --plugin-dir /path/to/pm-market-research
```

## Author

Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)

## License

MIT