# pm-marketing-growth

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

## Overview

This plugin provides 5 skills and 2 commands for product managers.

## Skills

- **marketing-ideas** — Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.
- **north-star-metric** — Identify a North Star Metric and 3-5 Input Metrics.
- **positioning-ideas** — Brainstorm product positioning ideas differentiated from competitors.
- **product-name** — Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience.
- **value-prop-statements** — Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.

## Commands

- `/pm-marketing-growth:market-product` — Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit
- `/pm-marketing-growth:north-star` — Define your North Star Metric and supporting input metrics — classify the business game and validate against best practices

## Installation

```bash
/install pm-marketing-growth
```

Or use directly:

```bash
cc --plugin-dir /path/to/pm-marketing-growth
```

## Author

Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)

## License

MIT