pm-skills/pm-marketing-growth/commands/market-product.md

description, argument-hint

description	argument-hint
Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit	<product or marketing challenge>

/market-product -- Marketing Creative Toolkit

Generate creative marketing assets: campaign ideas, positioning statements, value prop copy, and product naming options. All in one workflow or pick specific modules.

Invocation

/market-product AI scheduling tool for remote teams — need launch marketing
/market-product Help me position our analytics product against enterprise competitors
/market-product We need a name for our new developer productivity feature

Workflow

Step 1: Understand the Marketing Need

Ask:

• What is the product? Target audience?
• What do you need? (full marketing toolkit, or specific: ideas, positioning, naming, copy)
• What's the context? (launch, rebrand, campaign, competitive repositioning)
• Any existing brand guidelines or tone of voice?

Step 2: Generate Based on Need

Marketing Ideas — apply marketing-ideas skill:

• 5 creative, cost-effective campaign ideas
• Each with: channel, messaging angle, engagement rationale, estimated effort
• Mix of quick wins and bigger bets

Positioning — apply positioning-ideas skill:

• Identify top 5 competitors for positioning context
• Generate 3-5 positioning statements differentiated from each
• Include rationale for each positioning angle

Value Proposition Statements — apply value-prop-statements skill:

• Generate copy for marketing, sales, and onboarding contexts
• Segment-specific variations
• Short (tagline), medium (elevator pitch), and long (landing page) versions

Product Naming — apply product-name skill:

• Brainstorm 5 unique, memorable names
• Each with: rationale, brand alignment, domain availability notes
• Check for unintended meanings or conflicts

Step 3: Generate Output

## Marketing Toolkit: [Product]

**Date**: [today]
**Context**: [launch / rebrand / campaign / etc.]

### Marketing Campaign Ideas
| # | Idea | Channel | Effort | Expected Impact |
|---|------|---------|--------|----------------|

### Positioning Options
| # | Positioning | vs Competitor | Strength | Risk |
|---|-----------|--------------|----------|------|

**Recommended positioning**: [which and why]

### Value Prop Copy
**Tagline**: [one line]
**Elevator pitch**: [2-3 sentences]
**Landing page hero**: [headline + subheading]
**Sales one-liner**: [for sales conversations]

### Product Name Options (if requested)
| # | Name | Rationale | Domain | Risk |
|---|------|----------|--------|------|

### Messaging Matrix
| Audience | Key Message | Proof Point | CTA |
|----------|-----------|------------|-----|

Save as markdown.

Step 4: Offer Next Steps

• "Want me to draft full marketing content (blog post, email, social)?"
• "Should I define the North Star metric for this campaign?"
• "Want me to create a competitive battlecard to support positioning?"
• "Should I plan the full launch?"

Notes

• Positioning should be tested, not assumed — recommend A/B testing headlines
• Value prop copy should use the customer's language, not internal jargon
• Marketing ideas should be specific and actionable, not generic ("use social media")
• Product names should be checked for trademark conflicts before committing
• Always tie marketing back to customer JTBD, not product features