pm-skills/pm-product-strategy/commands/strategy.md

description, argument-hint

description	argument-hint
Create a comprehensive product strategy using the 9-section Strategy Canvas — from vision to defensibility	<product or company>

/strategy -- Product Strategy Canvas

Build a complete product strategy document using the 9-section Product Strategy Canvas. Covers vision, segments, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

Invocation

/strategy AI-powered design tool for non-designers
/strategy [upload existing strategy doc, pitch deck, or business plan]
/strategy                    # asks about your product

Workflow

Step 1: Understand the Product

Accept context from:

• Product description (verbal or written)
• Uploaded documents (strategy decks, pitch decks, PRDs, business plans)
• Existing strategy to refine or challenge

Ask key questions:

• What does the product do? Who is it for?
• What stage is it in? (idea, MVP, growth, mature)
• What's the business model?
• What triggered the need for a strategy document? (new product, pivot, annual planning, fundraise)

Step 2: Build the Strategy Canvas

Apply the product-strategy and product-vision skills:

Work through all 9 sections of the Strategy Canvas:

1. Vision: Inspiring north star that motivates the team
2. Target Segments: Who you serve (and who you don't)
3. Pain Points & Value: Problems you solve and the value you create
4. Value Propositions: JTBD-framed value for each segment
5. Strategic Trade-offs: What you choose NOT to do (as important as what you do)
6. Key Metrics: How you measure success
7. Growth Engine: How you acquire and expand users
8. Core Capabilities: What you need to build and maintain
9. Defensibility: What makes this hard to copy (network effects, data, brand, switching costs)

For each section, provide specific content — not generic advice.

Step 3: Generate Strategy Document

## Product Strategy: [Product Name]

**Date**: [today]
**Stage**: [idea / MVP / growth / mature]
**Author**: [user]

### 1. Vision
[Inspiring, achievable, emotional — 2-3 sentences max]

### 2. Target Segments
| Segment | Size | Pain Level | Current Alternative | Priority |
|---------|------|-----------|-------------------|----------|

**Primary segment**: [who and why]
**Explicitly not serving**: [who and why]

### 3. Pain Points & Value Created
[For each segment: the problem, current cost, and value your solution delivers]

### 4. Value Propositions
**For [Segment A]**: When [situation], they want [motivation], so they can [outcome]
**For [Segment B]**: When [situation], they want [motivation], so they can [outcome]

### 5. Strategic Trade-offs
| We Choose | Over | Because |
|-----------|------|---------|

### 6. Key Metrics
- **North Star**: [metric]
- **Input Metrics**: [3-5 levers]
- **Health Metrics**: [guardrails]

### 7. Growth Engine
[How you acquire, activate, and expand — specific mechanisms, not generic]

### 8. Core Capabilities
| Capability | Build / Buy / Partner | Investment Level | Timeline |
|-----------|---------------------|-----------------|----------|

### 9. Defensibility
[What creates a moat — be specific about which type: network effects, data, brand, switching costs, economies of scale]

### Strategic Risks
[Top 3 things that could invalidate this strategy]

### Next Steps
[What to do with this strategy — socialize, test, build]

Save as markdown.

Step 4: Offer Next Steps

• "Want me to build a Lean Canvas or Business Model Canvas for this?"
• "Should I create a roadmap aligned to this strategy?"
• "Want me to run a macro environment scan to stress-test assumptions?"
• "Should I define OKRs based on Section 6?"

Notes

• A good strategy is more about what you say NO to than what you say YES to — push hard on trade-offs
• Vision should be emotional and memorable, not a corporate statement
• Defensibility is the hardest section — most products don't have a real moat yet, and that's OK to acknowledge
• If the product is early-stage, some sections will be hypotheses — label them as such
• Strategy should fit on one page for executives — offer a condensed version