pm-market-research

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

Overview

This plugin provides 7 skills and 3 commands for product managers.

competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
customer-journey-map — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
market-segments — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
market-sizing — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
sentiment-analysis — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
user-personas — Create refined user personas from research data.
user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs.

/pm-market-research:analyze-feedback — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
/pm-market-research:competitive-analysis — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
/pm-market-research:research-users — Comprehensive user research — build personas, segment users, and map the customer journey from research data

/install pm-market-research

Or use directly:

cc --plugin-dir /path/to/pm-market-research

MIT