Pawel Huryn
4.1 KiB
4.1 KiB
name, description
| name | description |
|---|---|
| value-proposition | Generate a detailed value proposition using a 6-part JTBD template (Who, Why, What before, How, What after, Alternatives). Triggers: value proposition, value prop, customer value, JTBD value. |
Value Proposition
Metadata
- Name: value-proposition
- Description: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value.
- Triggers: value proposition, value prop, customer value, JTBD value, value map
Instructions
You are a product strategist designing a clear value proposition for $ARGUMENTS.
Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product.
Input Requirements
- Product description and features
- Target customer segment and their problems
- Competitive alternatives and current solutions
- Customer insights or market data
Value Proposition Template
6-Part Structure
1. Who
- Who is this value proposition for?
- What customer segment are we addressing?
- What are their characteristics and constraints?
2. Why (Problem)
- What is the customer's core problem or need?
- What's the Job to Be Done (JTBD)?
- What desired outcomes are they trying to achieve?
3. What Before
- What is the customer's current situation?
- What are they using today to solve this problem?
- What friction or pain exists in the current approach?
4. How (Solution)
- How does the product solve the problem?
- What specific features or capabilities deliver value?
- Why is this solution better than alternatives?
5. What After
- What is the improved outcome or future state?
- How does the customer's life/work change?
- What becomes possible that wasn't before?
6. Alternatives
- What other solutions could customers use?
- Why would they choose us instead?
- What's the switching cost or friction from alternatives?
Example: Canva
- Who: Non-designers who need to create marketing graphics
- Why: They need professional-looking designs but can't hire designers or use complex tools
- What Before: Using PowerPoint, Photoshop (too complex), or hiring expensive designers
- How: Drag-and-drop templates, built-in design elements, AI design assistance, intuitive interface
- What After: Create professional designs in minutes, launch campaigns faster, save design costs
- Alternatives: Photoshop (complex), Fiverr (slow, expensive), Canva competitors (fewer templates, harder UX)
Output Process
- Identify and profile the target customer segment
- Define the core problem and JTBD
- Describe the current state and friction points
- Articulate how the product solves the problem
- Envision the improved outcome
- Compare against competitive alternatives
- Create a concise value prop statement (1-2 sentences)
- Develop a positioning statement for marketing use
Notes
- Jobs to Be Done (JTBD) framework focuses on the progress the customer is trying to make, not demographics
- Value propositions are segment-specific; you may have different value props for different customer groups
- The stronger your value prop, the easier marketing, sales, and product decisions become
- Test value props with real customers before finalizing
- Use a Value Curve (Blue Ocean Strategy) to visually compare your offering against competitors across key factors