pm-skills/pm-product-strategy/commands/market-scan.md

description, argument-hint

description	argument-hint
Comprehensive macro environment analysis — SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix in one scan	<product, market, or industry>

/market-scan -- Macro Environment Analysis

Run multiple strategic analysis frameworks to understand your competitive and macro environment. Combines SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix into a single strategic overview.

Invocation

/market-scan EdTech market for corporate learning
/market-scan [upload a market brief or strategy doc]
/market-scan Our fintech product — preparing for board strategy review

Workflow

Step 1: Understand the Context

Ask:

• What product, company, or market are you analyzing?
• What's the purpose? (strategic planning, market entry, investor prep, annual review)
• Any specific frameworks you want to focus on? Or run all four?
• What's your current position in this market?

Step 2: Run the Analysis

Apply four skills in sequence, each building on insights from the previous:

SWOT Analysis (apply swot-analysis skill):

• Internal: Strengths and Weaknesses
• External: Opportunities and Threats
• Actionable recommendations for each quadrant

PESTLE Analysis (apply pestle-analysis skill):

• Political, Economic, Social, Technological, Legal, Environmental factors
• Impact assessment and timeline for each factor

Porter's Five Forces (apply porters-five-forces skill):

• Competitive rivalry, supplier power, buyer power, threat of substitutes, threat of new entrants
• Overall industry attractiveness rating

Ansoff Matrix (apply ansoff-matrix skill):

• Market penetration, market development, product development, diversification
• Risk-adjusted growth opportunities

Step 3: Synthesize

Cross-reference findings across frameworks to identify:

• Converging signals: What multiple frameworks agree on
• Strategic imperatives: Actions that appear critical across analyses
• Key risks: Threats and forces to mitigate
• Growth opportunities: Where the best risk-adjusted opportunities lie

Step 4: Generate Report

## Strategic Market Scan: [Market/Product]

**Date**: [today]
**Purpose**: [strategic planning / market entry / etc.]

### Executive Summary
[5-7 sentences covering the strategic situation and key recommendations]

### SWOT Analysis
| Strengths | Weaknesses |
|-----------|-----------|
| [internal positives] | [internal negatives] |

| Opportunities | Threats |
|-------------|---------|
| [external positives] | [external negatives] |

**SWOT Actions**: [leverage S+O, mitigate W+T]

### PESTLE Analysis
| Factor | Current State | Impact | Trend | Timeframe |
|--------|-------------|--------|-------|-----------|

### Porter's Five Forces
| Force | Intensity | Key Drivers | Implications |
|-------|----------|------------|-------------|

**Industry Attractiveness**: [High / Medium / Low]

### Ansoff Growth Matrix
| Strategy | Opportunity | Risk Level | Investment | Priority |
|----------|-----------|-----------|-----------|----------|
| Market Penetration | [specifics] | Low | [est.] | [H/M/L] |
| Market Development | [specifics] | Medium | [est.] | [H/M/L] |
| Product Development | [specifics] | Medium | [est.] | [H/M/L] |
| Diversification | [specifics] | High | [est.] | [H/M/L] |

### Cross-Framework Synthesis
**Converging signals**: [what all frameworks agree on]
**Strategic imperatives**: [must-do actions]
**Key risks**: [highest-priority threats]
**Best opportunities**: [risk-adjusted growth plays]

### Strategic Recommendations
1. [Recommendation with supporting evidence from multiple frameworks]
2. ...
3. ...

### Monitoring Plan
| Signal | What to Watch | Source | Check Frequency |
|--------|-------------|--------|----------------|

Save as markdown.

Step 5: Offer Next Steps

• "Want me to build a product strategy based on these findings?"
• "Should I analyze specific competitors identified in Porter's analysis?"
• "Want me to design a pricing strategy for the market penetration opportunity?"

Notes

• Use web research to ground the analysis in current market data, not just general knowledge
• PESTLE factors should include specific regulations, market data, and trend signals — not generic observations
• Porter's is most useful when you identify the specific forces, not just rate them abstractly
• Ansoff should include concrete opportunities, not just generic "enter new markets"
• The synthesis section is the most valuable part — it's where the frameworks talk to each other