Add brand identity: Origin logo + monogram icon, palette, generator

Signed-off-by: Justin Paul <justin@jpaul.me>
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# Provenance — Brand
Draft v0.1. The visual identity for Provenance: an **Origin mark** (primary logo) and a **monogram tile** (app icon / favicon), in a warm ink-and-bronze palette.
## Concept
The mark is a survey-datum / origin point: a ring with cardinal ticks (a surveyor's monument — the **land / property** side of the product) enclosing four nodes connected to a center point (a **family graph** — the **people** side). One mark for both halves of what Provenance does. The bronze echoes survey-marker disks and aged document seals — heritage without sepia cliché.
## Palette
| Role | Light | Dark | Hex notes |
|------|-------|------|-----------|
| Ink (primary text/marks) | `#1A1A17` | `#F2EEE6` | warm near-black / warm off-white |
| Bronze (accent) | `#A06A42` | `#A06A42` | constant in both modes |
| Paper (knockout on bronze) | `#F7F3EC` | `#F7F3EC` | constant |
| Muted (tagline/secondary) | `#6B6862` | `#9A968E` | |
The SVG assets carry an embedded `prefers-color-scheme` rule, so ink and muted tones auto-adapt to light/dark; bronze and paper are intentionally fixed (bronze is mid-tone and reads on both).
## Typography
- **Wordmark:** a refined transitional **serif** (the heritage/archival register). The wordmark in these assets is **outlined to vector paths**, so the files render identically everywhere with no font dependency. For production UI headings, pair with a comparable licensed serif (e.g. a Times/Garamond-class face).
- **Tagline & secondary:** a clean humanist/grotesque **sans**.
- **Tagline:** *where it came from matters* — sentence case, never title case.
## Assets
| File | Use |
|------|-----|
| `provenance-logo.svg` | Primary horizontal lockup — mark + wordmark + tagline |
| `provenance-logo-plain.svg` | Lockup without tagline (tight spaces, headers) |
| `provenance-mark.svg` | Mark only — square, for avatars, small placements, loading states |
| `provenance-icon.svg` | App icon — 512px bronze monogram tile |
| `favicon.svg` | Favicon — 48px monogram tile |
| `generate.py` | Reproducible generator for all of the above |
## Usage notes
- **Clear space:** keep padding around the lockup at least the height of the mark's center-to-tick distance (≈ the ring radius). Don't crowd it.
- **Minimum size:** the full lockup stays legible down to ~140px wide; below that, use the mark or the icon.
- **Don't:** recolor outside the palette, add gradients/shadows, stretch, or rotate. Don't put the ink lockup on a busy or mid-tone background where it loses contrast — use the icon tile instead.
- **Backgrounds:** the lockup and mark are transparent and adapt to light/dark. The icon tile supplies its own bronze background.
## Regenerating
```sh
python3 docs/brand/generate.py
```
Requires `matplotlib` and the Liberation Serif/Sans fonts (or edit the font paths at the top of the script). Outputs all SVGs into this directory.
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<svg xmlns="http://www.w3.org/2000/svg" width="48" height="48" viewBox="0 0 48 48" role="img" aria-label="Provenance icon">
<title>Provenance icon</title>
<rect x="0" y="0" width="48" height="48" rx="8.64" fill="#A06A42"/>
<g transform="translate(16.32 14.26)"><path d="M12.47 5.77Q12.47 3.37 11.35 2.34Q10.23 1.31 7.58 1.31L6.16 1.31L6.16 10.54L7.67 10.54Q10.13 10.54 11.29 9.42Q12.47 8.3 12.47 5.77ZM6.16 11.84L6.16 18.33L9.26 18.72L9.26 19.49L1.05 19.49L1.05 18.72L3.36 18.33L3.36 1.15L0.86 0.77L0.86 0.0L8.21 0.0Q15.36 0.0 15.36 5.74Q15.36 8.73 13.55 10.29Q11.74 11.84 8.36 11.84L6.16 11.84Z" fill="#F7F3EC"/></g>
</svg>

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#!/usr/bin/env python3
"""Generate Provenance brand assets as portable, font-independent SVGs."""
import os
from matplotlib.textpath import TextPath
from matplotlib.font_manager import FontProperties
from matplotlib.path import Path
SERIF = "/usr/share/fonts/truetype/liberation/LiberationSerif-Regular.ttf"
SANS = "/usr/share/fonts/truetype/liberation/LiberationSans-Regular.ttf"
INK = "#1A1A17"
INK_DARK = "#F2EEE6"
BRONZE = "#A06A42"
PAPER = "#F7F3EC"
MUTED = "#6B6862"
MUTED_DARK = "#9A968E"
OUT = os.path.join(os.path.dirname(os.path.abspath(__file__)))
os.makedirs(OUT, exist_ok=True)
def text_to_path(s, font_path, size):
"""Return (d_string, width, height). Coordinates: top-left origin, y down."""
fp = FontProperties(fname=font_path)
tp = TextPath((0, 0), s, size=size, prop=fp)
verts, codes = tp.vertices, tp.codes
xs = verts[:, 0]
ys = verts[:, 1]
xmin, xmax = xs.min(), xs.max()
ymin, ymax = ys.min(), ys.max()
def tx(x):
return round(float(x - xmin), 2)
def ty(y):
return round(float(ymax - y), 2)
d = []
i = 0
n = len(codes)
while i < n:
c = codes[i]
if c == Path.MOVETO:
x, y = verts[i]
d.append(f"M{tx(x)} {ty(y)}")
i += 1
elif c == Path.LINETO:
x, y = verts[i]
d.append(f"L{tx(x)} {ty(y)}")
i += 1
elif c == Path.CURVE3:
x1, y1 = verts[i]
x2, y2 = verts[i + 1]
d.append(f"Q{tx(x1)} {ty(y1)} {tx(x2)} {ty(y2)}")
i += 2
elif c == Path.CURVE4:
x1, y1 = verts[i]
x2, y2 = verts[i + 1]
x3, y3 = verts[i + 2]
d.append(f"C{tx(x1)} {ty(y1)} {tx(x2)} {ty(y2)} {tx(x3)} {ty(y3)}")
i += 3
elif c == Path.CLOSEPOLY:
d.append("Z")
i += 1
else:
i += 1
return "".join(d), round(float(xmax - xmin), 2), round(float(ymax - ymin), 2)
def origin_mark(cx, cy, R, conn_sw=1.5, tick_sw=2):
"""Origin/survey-datum mark primitives as an SVG fragment string.
Ink elements get class='ink'; bronze elements class='br'."""
import math
diag = R * 0.7071
nodes = [(cx + diag, cy - diag), (cx - diag, cy - diag),
(cx + diag, cy + diag), (cx - diag, cy + diag)]
parts = []
# ring (bronze)
parts.append(f'<circle cx="{cx}" cy="{cy}" r="{R}" class="br-s" '
f'fill="none" stroke-width="{tick_sw}"/>')
# cardinal ticks (bronze) crossing the ring
t_in, t_out = R - 4, R + 4
for (dx, dy) in [(0, -1), (0, 1), (1, 0), (-1, 0)]:
x1, y1 = cx + dx * t_in, cy + dy * t_in
x2, y2 = cx + dx * t_out, cy + dy * t_out
parts.append(f'<line x1="{round(x1,2)}" y1="{round(y1,2)}" '
f'x2="{round(x2,2)}" y2="{round(y2,2)}" class="br-s" '
f'stroke-width="{tick_sw}" stroke-linecap="round"/>')
# connectors (ink) center -> diagonal nodes
for (nx, ny) in nodes:
parts.append(f'<line x1="{cx}" y1="{cy}" x2="{round(nx,2)}" '
f'y2="{round(ny,2)}" class="ink-s" fill="none" '
f'stroke-width="{conn_sw}"/>')
# diagonal nodes (ink)
nr = max(2.0, R * 0.105)
for (nx, ny) in nodes:
parts.append(f'<circle cx="{round(nx,2)}" cy="{round(ny,2)}" '
f'r="{round(nr,2)}" class="ink"/>')
# center dot (ink)
parts.append(f'<circle cx="{cx}" cy="{cy}" r="{round(R*0.15,2)}" '
f'class="ink"/>')
return "\n".join(parts)
STYLE = f""".ink{{fill:{INK}}}.ink-s{{stroke:{INK}}}.br{{fill:{BRONZE}}}.br-s{{stroke:{BRONZE}}}.muted{{fill:{MUTED}}}
@media (prefers-color-scheme:dark){{.ink{{fill:{INK_DARK}}}.ink-s{{stroke:{INK_DARK}}}.muted{{fill:{MUTED_DARK}}}}}"""
# ---- 1. Primary horizontal lockup ----
WM_SIZE = 64
TAG_SIZE = 15
wm_d, wm_w, wm_h = text_to_path("Provenance", SERIF, WM_SIZE)
tag_d, tag_w, tag_h = text_to_path("where it came from matters", SANS, TAG_SIZE)
pad = 28
R = 30
mark_box = 2 * (R + 6)
gap = 26
block_gap = 12
text_block_h = wm_h + block_gap + tag_h
content_h = max(mark_box, text_block_h)
H = round(pad * 2 + content_h, 2)
mark_cx = pad + (R + 6)
mark_cy = round(H / 2, 2)
text_x = pad + mark_box + gap
W = round(text_x + max(wm_w, tag_w) + pad, 2)
# vertically center the text block
block_top = (H - text_block_h) / 2
wm_y = round(block_top, 2)
tag_y = round(block_top + wm_h + block_gap, 2)
logo = f'''<svg xmlns="http://www.w3.org/2000/svg" width="{W}" height="{H}" viewBox="0 0 {W} {H}" role="img" aria-label="Provenance">
<title>Provenance</title>
<style>{STYLE}</style>
{origin_mark(mark_cx, mark_cy, R)}
<g transform="translate({text_x} {wm_y})"><path d="{wm_d}" class="ink"/></g>
<g transform="translate({round(text_x+0.5,2)} {tag_y})"><path d="{tag_d}" class="muted"/></g>
</svg>
'''
open(f"{OUT}/provenance-logo.svg", "w").write(logo)
# ---- 1b. Lockup without tagline ----
H2 = round(pad * 2 + max(mark_box, wm_h), 2)
mcy2 = round(H2 / 2, 2)
wm_y2 = round((H2 - wm_h) / 2, 2)
W2 = round(text_x + wm_w + pad, 2)
logo2 = f'''<svg xmlns="http://www.w3.org/2000/svg" width="{W2}" height="{H2}" viewBox="0 0 {W2} {H2}" role="img" aria-label="Provenance">
<title>Provenance</title>
<style>{STYLE}</style>
{origin_mark(mark_cx, mcy2, R)}
<g transform="translate({text_x} {wm_y2})"><path d="{wm_d}" class="ink"/></g>
</svg>
'''
open(f"{OUT}/provenance-logo-plain.svg", "w").write(logo2)
# ---- 2. Mark only (square) ----
S = 96
c = S / 2
markonly = f'''<svg xmlns="http://www.w3.org/2000/svg" width="{S}" height="{S}" viewBox="0 0 {S} {S}" role="img" aria-label="Provenance mark">
<title>Provenance mark</title>
<style>{STYLE}</style>
{origin_mark(c, c, 34, conn_sw=1.6, tick_sw=2.2)}
</svg>
'''
open(f"{OUT}/provenance-mark.svg", "w").write(markonly)
# ---- 3. App icon / monogram tile (square) ----
def monogram(side, radius_ratio=0.22):
p_size = side * 0.62
pd, pw, ph = text_to_path("P", SERIF, p_size)
px = round((side - pw) / 2, 2)
py = round((side - ph) / 2, 2)
rx = round(side * radius_ratio, 2)
return f'''<svg xmlns="http://www.w3.org/2000/svg" width="{side}" height="{side}" viewBox="0 0 {side} {side}" role="img" aria-label="Provenance icon">
<title>Provenance icon</title>
<rect x="0" y="0" width="{side}" height="{side}" rx="{rx}" fill="{BRONZE}"/>
<g transform="translate({px} {py})"><path d="{pd}" fill="{PAPER}"/></g>
</svg>
'''
open(f"{OUT}/provenance-icon.svg", "w").write(monogram(512))
open(f"{OUT}/favicon.svg", "w").write(monogram(48, radius_ratio=0.18))
print("WROTE:")
for f in sorted(os.listdir(OUT)):
p = os.path.join(OUT, f)
print(f" {f} ({os.path.getsize(p)} bytes)")
print(f"\nlogo lockup: {W} x {H}")
print(f"wordmark path size: w={wm_w} h={wm_h}")
print(f"tagline path size: w={tag_w} h={tag_h}")
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<svg xmlns="http://www.w3.org/2000/svg" width="512" height="512" viewBox="0 0 512 512" role="img" aria-label="Provenance icon">
<title>Provenance icon</title>
<rect x="0" y="0" width="512" height="512" rx="112.64" fill="#A06A42"/>
<g transform="translate(174.08 152.06)"><path d="M132.98 61.55Q132.98 35.96 121.02 25.0Q109.12 13.99 80.9 13.99L65.72 13.99L65.72 112.39L81.84 112.39Q108.03 112.39 120.48 100.49Q132.98 88.54 132.98 61.55ZM65.72 126.33L65.72 195.47L98.75 199.64L98.75 207.87L11.16 207.87L11.16 199.64L35.81 195.47L35.81 12.25L9.13 8.23L9.13 0.0L87.59 0.0Q163.83 0.0 163.83 61.26Q163.83 93.15 144.53 109.76Q125.24 126.33 89.13 126.33L65.72 126.33Z" fill="#F7F3EC"/></g>
</svg>

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<svg xmlns="http://www.w3.org/2000/svg" width="450.31" height="128" viewBox="0 0 450.31 128" role="img" aria-label="Provenance">
<title>Provenance</title>
<style>.ink{fill:#1A1A17}.ink-s{stroke:#1A1A17}.br{fill:#A06A42}.br-s{stroke:#A06A42}.muted{fill:#6B6862}
@media (prefers-color-scheme:dark){.ink{fill:#F2EEE6}.ink-s{stroke:#F2EEE6}.muted{fill:#9A968E}}</style>
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<circle cx="85.21" cy="42.79" r="3.15" class="ink"/>
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<svg xmlns="http://www.w3.org/2000/svg" width="96" height="96" viewBox="0 0 96 96" role="img" aria-label="Provenance mark">
<title>Provenance mark</title>
<style>.ink{fill:#1A1A17}.ink-s{stroke:#1A1A17}.br{fill:#A06A42}.br-s{stroke:#A06A42}.muted{fill:#6B6862}
@media (prefers-color-scheme:dark){.ink{fill:#F2EEE6}.ink-s{stroke:#F2EEE6}.muted{fill:#9A968E}}</style>
<circle cx="48.0" cy="48.0" r="34" class="br-s" fill="none" stroke-width="2.2"/>
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