{
  "source": "bayer_seeds",
  "source_key": "dekalb-dkc102-28rib",
  "vendor": "Bayer",
  "brand": "DEKALB",
  "product_name": "DKC102-28RIB BRAND BLEND",
  "product_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US",
  "hybrid_prefix": "DKC102-28RIB",
  "hybrid_suffix": "BRAND BLEND",
  "crop": "corn",
  "release_year": 2024,
  "relative_maturity": "102",
  "maturity_group": null,
  "wheat_class": null,
  "trait_stack": [
    "TRERIB"
  ],
  "trait_descriptions": [
    "Trecepta™ RIB Complete® corn blend"
  ],
  "positioning_statement": "DKC102-28RIB Brand Blend is an eye-catching 102 RM Trecepta® Technology product with strong yield performance potential, solid agronomic package, and especially adapted for central to eastern geographies",
  "strengths": [
    "Very strong agronomic package including root and stalk strength and solid greensnap tolerance",
    "Excellent late season appearance with ear commonly filled to tip; plant at medium high populations to maximize the semi-determinate ear",
    "Has shown very strong emergence with average seedling vigor",
    "Has shown very strong drought tolerance",
    "Very good Northern Corn Leaf Blight and Anthracnose Stalk Rot disease tolerance package"
  ],
  "characteristics_groups": [
    {
      "label": "DISEASE RATINGS",
      "type": "disease ratings",
      "items": [
        {
          "characteristic": "GRAY LEAF SPOT",
          "value": "5"
        },
        {
          "characteristic": "COMMON RUST",
          "value": "3"
        },
        {
          "characteristic": "ANTHRACNOSE STALK ROT",
          "value": "2"
        },
        {
          "characteristic": "GOSS'S WILT",
          "value": "5"
        },
        {
          "characteristic": "EYE SPOT",
          "value": "3"
        },
        {
          "characteristic": "NORTHERN CORN LEAF BLIGHT - RACE 1",
          "value": "4"
        }
      ]
    },
    {
      "label": "GROWTH",
      "type": "growth",
      "items": [
        {
          "characteristic": "SEEDLING GROWTH",
          "value": "3"
        },
        {
          "characteristic": "EMERGENCE",
          "value": "2"
        },
        {
          "characteristic": "ROOT STRENGTH",
          "value": "3"
        },
        {
          "characteristic": "STALK STRENGTH",
          "value": "2"
        },
        {
          "characteristic": "DROUGHT TOLERANCE",
          "value": "2"
        },
        {
          "characteristic": "GREENSNAP TOLERANCE",
          "value": "3"
        },
        {
          "characteristic": "PLANT HEIGHT",
          "value": "Med Tall"
        },
        {
          "characteristic": "EAR PLACEMENT",
          "value": "Med High"
        }
      ]
    },
    {
      "label": "MANAGEMENT",
      "type": "management",
      "items": [
        {
          "characteristic": "GDUS TO MID-POLLINATION",
          "value": "1280"
        },
        {
          "characteristic": "GDUS TO BLACK LAYER",
          "value": "2560"
        },
        {
          "characteristic": "VALUE ADDED TRAIT",
          "value": "TRERIB"
        },
        {
          "characteristic": "RELATIVE MATURITY",
          "value": "102"
        },
        {
          "characteristic": "PLANTING RATE",
          "value": "Med High"
        },
        {
          "characteristic": "NEW PRODUCT",
          "value": "NO"
        },
        {
          "characteristic": "VARIETY",
          "value": "01096681"
        }
      ]
    },
    {
      "label": "HARVEST",
      "type": "harvest",
      "items": [
        {
          "characteristic": "STAYGREEN",
          "value": "3"
        },
        {
          "characteristic": "HARVEST APPEARANCE",
          "value": "2"
        },
        {
          "characteristic": "DRYDOWN",
          "value": "3"
        },
        {
          "characteristic": "TEST WEIGHT",
          "value": "3"
        }
      ]
    },
    {
      "label": "HERBICIDE",
      "type": "herbicide",
      "items": [
        {
          "characteristic": "GROWTH REGULATORS SENSITIVITY",
          "value": "A"
        },
        {
          "characteristic": "ISOXAZOLES SENSITIVITY - PREEMERGENCE",
          "value": "A"
        },
        {
          "characteristic": "SULFONYLUREAS SENSITIVITY",
          "value": "A"
        }
      ]
    },
    {
      "label": "PLANT DESCRIPTION",
      "type": "plant description",
      "items": [
        {
          "characteristic": "COB COLOR",
          "value": "Red"
        },
        {
          "characteristic": "KERNEL CAP COLOR",
          "value": "Yellow"
        },
        {
          "characteristic": "KERNEL ROW",
          "value": "16"
        }
      ]
    }
  ],
  "_scale_direction": "1-9 (9 = best)",
  "regional_recommendations": [
    {
      "product_list_name": "Wisconsin 2025",
      "agronomist": "Sammie Brantner",
      "agronomist_email": "samantha.brantner@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C7M_1"
    },
    {
      "product_list_name": "2025 MINNESOTA DEKALB-ASGROW SEED GUIDE",
      "agronomist": "Abby Ficker",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J1H_2"
    },
    {
      "product_list_name": "Northeast Iowa 2025",
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      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3G_2"
    },
    {
      "product_list_name": "2026 MINNESOTA DEKALB-ASGROW SEED GUIDE",
      "agronomist": "Abby Ficker",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J1D_1"
    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4H_1"
    },
    {
      "product_list_name": "Southwest  Iowa 24",
      "agronomist": "Andrew Penney",
      "agronomist_email": "andrew.penney@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JBQ_2"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JEA_1"
    },
    {
      "product_list_name": "Northeast Iowa 2026",
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      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3G_1"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3A_1"
    },
    {
      "product_list_name": "Southwest  Iowa 24",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JBD_2"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3K_1"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3A_2"
    },
    {
      "product_list_name": "Northeast Iowa 2026",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson1@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3N_1"
    },
    {
      "product_list_name": "2024 Ohio DEKALB & Asgrow Guide",
      "agronomist": "Brad Miller",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C9A_1"
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      "product_list_name": "2025 SEED GUIDE",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5N_2"
    },
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      "product_list_name": "2025 KS and MO",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JEE_1"
    },
    {
      "product_list_name": "2025 Northeast Seed Guide",
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      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C6J_1"
    },
    {
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C7N_1"
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    {
      "product_list_name": "DRINNERT 2025 Northwest Iowa Seed Guide",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4K_1"
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      "product_list_name": "2026 Seed Guide",
      "agronomist": "Nora Schultz",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JBM_1"
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C6L_1"
    },
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3L_1"
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      "product_list_name": "2024-2025 Dekalb Seed Guide",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JBG_1"
    },
    {
      "product_list_name": "2026 MINNESOTA DEKALB-ASGROW SEED GUIDE",
      "agronomist": "Abby Ficker",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J1H_1"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
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      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_ZB8_1"
    },
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5K_1"
    },
    {
      "product_list_name": "Northwest Kansas & Colorado 2026",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J5B_1"
    },
    {
      "product_list_name": "2025 IDAHO, UTAH SEED GUIDE",
      "agronomist": "Dave Heimkes",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_G6B_2"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
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      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3M_2"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
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      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4B_2"
    },
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      "product_list_name": "2026 Seed Guide",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JBR_1"
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    {
      "product_list_name": "2025 SEED GUIDE",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5N_1"
    },
    {
      "product_list_name": "Northeast Iowa 2025",
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    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
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      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4P_1"
    },
    {
      "product_list_name": "Wisconsin 2025",
      "agronomist": "Sammie Brantner",
      "agronomist_email": "samantha.brantner@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C7S_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5J_2"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4N_2"
    },
    {
      "product_list_name": "Northeast Iowa 2026",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson1@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3M_1"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4H_2"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3H_2"
    },
    {
      "product_list_name": "Wisconsin Seed Guide",
      "agronomist": "Mike Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C7G_1"
    },
    {
      "product_list_name": "2024 Ohio DEKALB & Asgrow Guide",
      "agronomist": "Brad Miller",
      "agronomist_email": "brad.miller@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C9H_1"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
      "agronomist": "Jim Donnelly",
      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_ZBC_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5D_1"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
      "agronomist": "Jim Donnelly",
      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_ZBF_1"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JEB_1"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_JED_1"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4F_2"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C3H_1"
    },
    {
      "product_list_name": "DRINNERT 2025 Northwest Iowa Seed Guide",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4M_1"
    },
    {
      "product_list_name": "Northeast Iowa 2026",
      "agronomist": "Rich Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3Q_1"
    },
    {
      "product_list_name": "2025 MINNESOTA DEKALB-ASGROW SEED GUIDE",
      "agronomist": "Abby Ficker",
      "agronomist_email": "abby.ficker@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J1D_2"
    },
    {
      "product_list_name": "2025 Northeast Seed Guide",
      "agronomist": "Shaun Heinbaugh",
      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C6F_1"
    },
    {
      "product_list_name": "DRINNERT 2025 Northwest Iowa Seed Guide",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4L_1"
    },
    {
      "product_list_name": "Northwest Kansas & Colorado 2026",
      "agronomist": "David Brachtenbach",
      "agronomist_email": "david.brachtenbach@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J5F_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_C5P_2"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J4P_2"
    },
    {
      "product_list_name": "2025 IDAHO, UTAH SEED GUIDE",
      "agronomist": "Dave Heimkes",
      "agronomist_email": "david.heimkes@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_G6C_1"
    },
    {
      "product_list_name": "Northeast Iowa 2026",
      "agronomist": "Rich Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC102-28RIB BRAND BLEND_DEKALB_US_2026_J3D_1"
    },
    {
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