{
  "source": "bayer_seeds",
  "source_key": "dekalb-dkc103-07rib",
  "vendor": "Bayer",
  "brand": "DEKALB",
  "product_name": "DKC103-07RIB BRAND BLEND",
  "product_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US",
  "hybrid_prefix": "DKC103-07RIB",
  "hybrid_suffix": "BRAND BLEND",
  "crop": "corn",
  "release_year": 2024,
  "relative_maturity": "103",
  "maturity_group": null,
  "wheat_class": null,
  "trait_stack": [
    "TRERIB"
  ],
  "trait_descriptions": [
    "Trecepta™ RIB Complete® corn blend"
  ],
  "positioning_statement": "DKC103-07RIB Brand Blend has shown strong yield performance potential, very strong emergence package, and improved agronomics within the DEKALB® 105 RM portfolio",
  "strengths": [
    "Has shown very strong emergence and solid seedling vigor",
    "Target medium to medium low populations for best performance with this girthy, deep kerneled, flex ear type",
    "Can provide very nice grain quality and test weight",
    "Excellent plant stature with medium short plant height and medium low ear height",
    "Has demonstrated above average heat and drought stress tolerance",
    "Trecepta® Technology provides broad spectrum control of key above ground pests"
  ],
  "characteristics_groups": [
    {
      "label": "DISEASE RATINGS",
      "type": "disease ratings",
      "items": [
        {
          "characteristic": "GRAY LEAF SPOT",
          "value": "4"
        },
        {
          "characteristic": "COMMON RUST",
          "value": "3"
        },
        {
          "characteristic": "SOUTHERN RUST",
          "value": "4"
        },
        {
          "characteristic": "ANTHRACNOSE STALK ROT",
          "value": "2"
        },
        {
          "characteristic": "GOSS'S WILT",
          "value": "4"
        },
        {
          "characteristic": "EYE SPOT",
          "value": "3"
        },
        {
          "characteristic": "SOUTHERN CORN LEAF BLIGHT",
          "value": "3"
        },
        {
          "characteristic": "NORTHERN CORN LEAF BLIGHT - RACE 1",
          "value": "4"
        }
      ]
    },
    {
      "label": "GROWTH",
      "type": "growth",
      "items": [
        {
          "characteristic": "SEEDLING GROWTH",
          "value": "4"
        },
        {
          "characteristic": "EMERGENCE",
          "value": "3"
        },
        {
          "characteristic": "ROOT STRENGTH",
          "value": "2"
        },
        {
          "characteristic": "STALK STRENGTH",
          "value": "3"
        },
        {
          "characteristic": "DROUGHT TOLERANCE",
          "value": "3"
        },
        {
          "characteristic": "GREENSNAP TOLERANCE",
          "value": "3"
        },
        {
          "characteristic": "PLANT HEIGHT",
          "value": "Med Short"
        },
        {
          "characteristic": "EAR PLACEMENT",
          "value": "Med Low"
        }
      ]
    },
    {
      "label": "MANAGEMENT",
      "type": "management",
      "items": [
        {
          "characteristic": "GDUS TO MID-POLLINATION",
          "value": "1310"
        },
        {
          "characteristic": "GDUS TO BLACK LAYER",
          "value": "2575"
        },
        {
          "characteristic": "VALUE ADDED TRAIT",
          "value": "TRERIB"
        },
        {
          "characteristic": "RELATIVE MATURITY",
          "value": "103"
        },
        {
          "characteristic": "PLANTING RATE",
          "value": "Medium"
        },
        {
          "characteristic": "NEW PRODUCT",
          "value": "NO"
        },
        {
          "characteristic": "VARIETY",
          "value": "01096742"
        }
      ]
    },
    {
      "label": "HARVEST",
      "type": "harvest",
      "items": [
        {
          "characteristic": "STAYGREEN",
          "value": "4"
        },
        {
          "characteristic": "HARVEST APPEARANCE",
          "value": "3"
        },
        {
          "characteristic": "DRYDOWN",
          "value": "2"
        },
        {
          "characteristic": "TEST WEIGHT",
          "value": "2"
        }
      ]
    },
    {
      "label": "HERBICIDE",
      "type": "herbicide",
      "items": [
        {
          "characteristic": "GROWTH REGULATORS SENSITIVITY",
          "value": "A"
        },
        {
          "characteristic": "ISOXAZOLES SENSITIVITY - PREEMERGENCE",
          "value": "A"
        },
        {
          "characteristic": "SULFONYLUREAS SENSITIVITY",
          "value": "A"
        }
      ]
    },
    {
      "label": "PLANT DESCRIPTION",
      "type": "plant description",
      "items": [
        {
          "characteristic": "COB COLOR",
          "value": "Red"
        },
        {
          "characteristic": "KERNEL CAP COLOR",
          "value": "Yellow"
        },
        {
          "characteristic": "KERNEL ROW",
          "value": "18"
        }
      ]
    }
  ],
  "_scale_direction": "1-9 (9 = best)",
  "regional_recommendations": [
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C5N_2"
    },
    {
      "product_list_name": "2024-2025 Dekalb Seed Guide",
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      "agronomist_email": "andrew.penney@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JBG_1"
    },
    {
      "product_list_name": "2025 SOUTHEAST & SOUTHCENTRAL NEBRASKA",
      "agronomist": "Steven Johnsen",
      "agronomist_email": "steven.johnsen@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J6B_1"
    },
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      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C8B_2"
    },
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      "agronomist": "Bryan Dillehay",
      "agronomist_email": "bryan.dillehay@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6G_2"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C3K_1"
    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J4N_1"
    },
    {
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      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6L_1"
    },
    {
      "product_list_name": "Southwest  Iowa 24",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JBQ_2"
    },
    {
      "product_list_name": "MidAtlantic",
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      "agronomist_email": "bryan.dillehay@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6K_1"
    },
    {
      "product_list_name": "2025 SOUTHEAST & SOUTHCENTRAL NEBRASKA",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J6D_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C8C_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C5J_2"
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    {
      "product_list_name": "Mid Atlantic",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6G_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JBR_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J6F_2"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
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      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_ZB7_1"
    },
    {
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J7B_2"
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      "product_list_name": "2025 Northern Indiana Seed Guide",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C3H_2"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C3M_2"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5J_3"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C5D_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6M_1"
    },
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      "product_list_name": "2024-25 Central Kansas",
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      "agronomist_email": "jeffery.schaef@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JEG_1"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
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      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C3A_2"
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    {
      "product_list_name": "2025 SOUTHEAST & SOUTHCENTRAL NEBRASKA",
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      "agronomist_email": "steven.johnsen@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J6J_1"
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J9H_1"
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    {
      "product_list_name": "2025 Northern Ohio DEKALB & Asgrow Guide",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C9H_2"
    },
    {
      "product_list_name": "2026 Seed Guide",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JBM_1"
    },
    {
      "product_list_name": "2025 E Central, Central & Northern NE",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J9D_1"
    },
    {
      "product_list_name": "2024-25 Central Kansas",
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JEH_1"
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    {
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      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JDG_2"
    },
    {
      "product_list_name": "2025 Northwest Iowa Seed Guide",
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      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J4H_2"
    },
    {
      "product_list_name": "2026 E Central, Central & Northern NE",
      "agronomist": "Josh Erwin",
      "agronomist_email": "josh.erwin@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JDF_1"
    },
    {
      "product_list_name": "2024 Ohio DEKALB & Asgrow Guide",
      "agronomist": "Brad Miller",
      "agronomist_email": "brad.miller@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C9A_2"
    },
    {
      "product_list_name": "Eastern Missouri 2026",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C8F_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C5M_1"
    },
    {
      "product_list_name": "2025 Southwest Nebraska Seed Guide",
      "agronomist": "John Skalsky",
      "agronomist_email": "john.skalsky@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J9C_1"
    },
    {
      "product_list_name": "2026 South Central/Southwest KS Guide",
      "agronomist": "Holly Thrasher",
      "agronomist_email": "holly.thrasher@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5L_1"
    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J4H_1"
    },
    {
      "product_list_name": "2025 South Central/Southwest KS Guide",
      "agronomist": "Holly Thrasher",
      "agronomist_email": "holly.thrasher@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5M_2"
    },
    {
      "product_list_name": "MidAtlantic",
      "agronomist": "Bryan Dillehay",
      "agronomist_email": "bryan.dillehay@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6M_2"
    },
    {
      "product_list_name": "2025 E Central, Central & Northern NE",
      "agronomist": "Jason Skalsky",
      "agronomist_email": "Jason.skalsky@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JDD_1"
    },
    {
      "product_list_name": "2025 Northeast Seed Guide",
      "agronomist": "Shaun Heinbaugh",
      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C6J_1"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
      "agronomist": "Jim Donnelly",
      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_ZBC_1"
    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J4B_1"
    },
    {
      "product_list_name": "2024 Northern IL Local Recommendations",
      "agronomist": "Jim Donnelly",
      "agronomist_email": "jim.donnelly@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_ZB8_1"
    },
    {
      "product_list_name": "2024 South Central/Southwest Kansas",
      "agronomist": "Holly Thrasher",
      "agronomist_email": "holly.thrasher@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5L_3"
    },
    {
      "product_list_name": "NE Colorado, SE Wyoming and W. Nebraska",
      "agronomist": "Dustin Schmer",
      "agronomist_email": "dustin.schmer@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J9A_2"
    },
    {
      "product_list_name": "NE Colorado, SE Wyoming and  W. Nebraska",
      "agronomist": "Dustin Schmer",
      "agronomist_email": "dustin.schmer@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5G_1"
    },
    {
      "product_list_name": "Eastern Missouri 2025",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C8C_2"
    },
    {
      "product_list_name": "2026 South Central/Southwest KS Guide",
      "agronomist": "Holly Thrasher",
      "agronomist_email": "holly.thrasher@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5M_1"
    },
    {
      "product_list_name": "2025 E Central, Central & Northern NE",
      "agronomist": "Jason Skalsky",
      "agronomist_email": "Jason.skalsky@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JDA_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
      "agronomist": "Luke Miller",
      "agronomist_email": "luke.miller@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_C5K_1"
    },
    {
      "product_list_name": "2025 South Central/Southwest KS Guide",
      "agronomist": "Holly Thrasher",
      "agronomist_email": "holly.thrasher@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J5J_2"
    },
    {
      "product_list_name": "2024-25 Central Kansas",
      "agronomist": "Jeff Schaef",
      "agronomist_email": "jeffery.schaef@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JEF_1"
    },
    {
      "product_list_name": "2026 Northwest Iowa Seed Guide",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_J4P_1"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC103-07RIB BRAND BLEND_DEKALB_US_2026_JEA_1"
    },
    {
      "product_list_name": "2025 SEED GUIDE",
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