{
  "source": "bayer_seeds",
  "source_key": "dekalb-dkc111-30",
  "vendor": "Bayer",
  "brand": "DEKALB",
  "product_name": "DKC111-30 BRAND",
  "product_id": "CORN_DKC111-30 BRAND_DEKALB_US",
  "hybrid_prefix": "DKC111-30",
  "hybrid_suffix": "BRAND",
  "crop": "corn",
  "release_year": 2024,
  "relative_maturity": "111",
  "maturity_group": null,
  "wheat_class": null,
  "trait_stack": [
    "CONV"
  ],
  "trait_descriptions": [
    "Conventional"
  ],
  "positioning_statement": "DKC111-30 Brand is a 111 RM product that has shown high yield potential, broad adaptability, and strong agronomics. Additional features of this product include excellent grain quality, Southern Rust tolerance, and root strength.",
  "strengths": [
    "Broadly adapted product that has shown high yield potential with movement north and south of zone",
    "Attractive, medium-tall statured plant features a semi-flex ear type with excellent test weight and good tip fill",
    "Medium-high plant populations are recommended for best results",
    "Impressive agronomic package with solid root strength, stalk strength, and greensnap tolerance",
    "Very strong Southern Rust tolerance"
  ],
  "characteristics_groups": [
    {
      "label": "DISEASE RATINGS",
      "type": "disease ratings",
      "items": [
        {
          "characteristic": "GRAY LEAF SPOT",
          "value": "4"
        },
        {
          "characteristic": "COMMON RUST",
          "value": "3"
        },
        {
          "characteristic": "SOUTHERN RUST",
          "value": "2"
        },
        {
          "characteristic": "ANTHRACNOSE STALK ROT",
          "value": "3"
        },
        {
          "characteristic": "GOSS'S WILT",
          "value": "4"
        },
        {
          "characteristic": "SOUTHERN CORN LEAF BLIGHT",
          "value": "3"
        },
        {
          "characteristic": "NORTHERN CORN LEAF BLIGHT - RACE 1",
          "value": "4"
        }
      ]
    },
    {
      "label": "GROWTH",
      "type": "growth",
      "items": [
        {
          "characteristic": "SEEDLING GROWTH",
          "value": "3"
        },
        {
          "characteristic": "EMERGENCE",
          "value": "3"
        },
        {
          "characteristic": "ROOT STRENGTH",
          "value": "2"
        },
        {
          "characteristic": "STALK STRENGTH",
          "value": "3"
        },
        {
          "characteristic": "DROUGHT TOLERANCE",
          "value": "2"
        },
        {
          "characteristic": "GREENSNAP TOLERANCE",
          "value": "4"
        },
        {
          "characteristic": "PLANT HEIGHT",
          "value": "Med Tall"
        },
        {
          "characteristic": "EAR PLACEMENT",
          "value": "Medium"
        }
      ]
    },
    {
      "label": "MANAGEMENT",
      "type": "management",
      "items": [
        {
          "characteristic": "GDUS TO MID-POLLINATION",
          "value": "1335"
        },
        {
          "characteristic": "GDUS TO BLACK LAYER",
          "value": "2800"
        },
        {
          "characteristic": "VALUE ADDED TRAIT",
          "value": "CONV"
        },
        {
          "characteristic": "RELATIVE MATURITY",
          "value": "111"
        },
        {
          "characteristic": "PLANTING RATE",
          "value": "Medium"
        },
        {
          "characteristic": "NEW PRODUCT",
          "value": "NO"
        },
        {
          "characteristic": "VARIETY",
          "value": "01089331"
        }
      ]
    },
    {
      "label": "HARVEST",
      "type": "harvest",
      "items": [
        {
          "characteristic": "STAYGREEN",
          "value": "3"
        },
        {
          "characteristic": "HARVEST APPEARANCE",
          "value": "3"
        },
        {
          "characteristic": "DRYDOWN",
          "value": "3"
        },
        {
          "characteristic": "TEST WEIGHT",
          "value": "1"
        }
      ]
    },
    {
      "label": "HERBICIDE",
      "type": "herbicide",
      "items": [
        {
          "characteristic": "GROWTH REGULATORS SENSITIVITY",
          "value": "A"
        },
        {
          "characteristic": "ISOXAZOLES SENSITIVITY - PREEMERGENCE",
          "value": "A"
        },
        {
          "characteristic": "SULFONYLUREAS SENSITIVITY",
          "value": "A"
        }
      ]
    },
    {
      "label": "PLANT DESCRIPTION",
      "type": "plant description",
      "items": [
        {
          "characteristic": "COB COLOR",
          "value": "Red"
        },
        {
          "characteristic": "KERNEL CAP COLOR",
          "value": "Yellow"
        },
        {
          "characteristic": "KERNEL ROW",
          "value": "16"
        }
      ]
    }
  ],
  "_scale_direction": "1-9 (9 = best)",
  "regional_recommendations": [
    {
      "product_list_name": "Southeast Indiana",
      "agronomist": "Megan Taylor",
      "agronomist_email": "megan.taylor@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4D_1"
    },
    {
      "product_list_name": "2025 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
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      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4F_2"
    },
    {
      "product_list_name": "2026 EAST CENTRAL IOWA",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7G_1"
    },
    {
      "product_list_name": "West Central Illinois 2025",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_ZB5_2"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEA_2"
    },
    {
      "product_list_name": "2025 East Central Illinois Product Guide",
      "agronomist": "Randy Niver",
      "agronomist_email": "randall.niver@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C2K_1"
    },
    {
      "product_list_name": "2026 IDAHO, UTAH SEED GUIDE",
      "agronomist": "Dave Heimkes",
      "agronomist_email": "david.heimkes@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G6B_1"
    },
    {
      "product_list_name": "2025 DEKALB/ASGROW SOUTHWEST IN GUIDE",
      "agronomist": "Jordan Arndell",
      "agronomist_email": "jordan.arndell@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4A_2"
    },
    {
      "product_list_name": "2026 Southeast Iowa Seed Guide",
      "agronomist": "Terry Mente",
      "agronomist_email": "terry.mente@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7C_1"
    },
    {
      "product_list_name": "Eastern Missouri 2026",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8F_1"
    },
    {
      "product_list_name": "Eastern Missouri 2026",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8A_1"
    },
    {
      "product_list_name": "2026 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
      "agronomist_email": "james.ladd@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4L_1"
    },
    {
      "product_list_name": "2025 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
      "agronomist_email": "james.ladd@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4H_2"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2025#2",
      "agronomist": "Vint Hicks",
      "agronomist_email": "t.hicks@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7B_2"
    },
    {
      "product_list_name": "2026 DEKALB/ASGROW SOUTHWEST IN GUIDE",
      "agronomist": "Jordan Arndell",
      "agronomist_email": "jordan.arndell@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4A_1"
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    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEE_2"
    },
    {
      "product_list_name": "2026 DEKALB/ASGROW SOUTHWEST IN GUIDE",
      "agronomist": "Jordan Arndell",
      "agronomist_email": "jordan.arndell@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4B_1"
    },
    {
      "product_list_name": "2025 East Central Iowa",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7N_1"
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    {
      "product_list_name": "Southeast (AL/FL/GA) 2025#2",
      "agronomist": "Vint Hicks",
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      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7P_2"
    },
    {
      "product_list_name": "2026 KS and MO",
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      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JED_1"
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    {
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      "agronomist": "Eddie Beasley",
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      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7D_2"
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      "product_list_name": "Southeast (AL/FL/GA) 2025#2",
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      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7L_2"
    },
    {
      "product_list_name": "Eastern Missouri 2025",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8B_2"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2026#2",
      "agronomist": "Vint Hicks",
      "agronomist_email": "t.hicks@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7H_1"
    },
    {
      "product_list_name": "2025 Southeast Iowa Seed Guide",
      "agronomist": "Terry Mente",
      "agronomist_email": "terry.mente@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7J_2"
    },
    {
      "product_list_name": "2026 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
      "agronomist_email": "james.ladd@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4G_1"
    },
    {
      "product_list_name": "Western Missouri",
      "agronomist": "Jody Foutch",
      "agronomist_email": "jody.foutch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8K_2"
    },
    {
      "product_list_name": "2025 East Central Iowa",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7G_2"
    },
    {
      "product_list_name": "2025 Southeast Iowa Seed Guide",
      "agronomist": "Terry Mente",
      "agronomist_email": "terry.mente@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7F_2"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2026",
      "agronomist": "Eddie Beasley",
      "agronomist_email": "edward.beasley@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7D_1"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JED_2"
    },
    {
      "product_list_name": "West Central Illinois 2026",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C1M_1"
    },
    {
      "product_list_name": "West Central Illinois 2026",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_ZB5_1"
    },
    {
      "product_list_name": "2025 East Central Iowa",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7M_2"
    },
    {
      "product_list_name": "2026 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEC_1"
    },
    {
      "product_list_name": "2025 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEC_2"
    },
    {
      "product_list_name": "2025 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
      "agronomist_email": "james.ladd@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4K_2"
    },
    {
      "product_list_name": "2026 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEA_1"
    },
    {
      "product_list_name": "West Central Illinois 2025",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C1D_2"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2025#2",
      "agronomist": "Eddie Beasley",
      "agronomist_email": "edward.beasley@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7R_2"
    },
    {
      "product_list_name": "2025 DEKALB/ASGROW SOUTHWEST IN GUIDE",
      "agronomist": "Jordan Arndell",
      "agronomist_email": "jordan.arndell@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4B_2"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C3A_1"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2026#2",
      "agronomist": "Vint Hicks",
      "agronomist_email": "t.hicks@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7P_1"
    },
    {
      "product_list_name": "2025 East Central Illinois Product Guide",
      "agronomist": "Randy Niver",
      "agronomist_email": "randall.niver@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C1G_1"
    },
    {
      "product_list_name": "West Central Illinois 2026",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C1D_1"
    },
    {
      "product_list_name": "Eastern Missouri 2025",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8A_2"
    },
    {
      "product_list_name": "2026 EAST CENTRAL IOWA",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7M_1"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2026",
      "agronomist": "Eddie Beasley",
      "agronomist_email": "edward.beasley@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7L_1"
    },
    {
      "product_list_name": "2026 KS and MO",
      "agronomist": "Molly Drimmel",
      "agronomist_email": "molly.drimmel@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_JEB_1"
    },
    {
      "product_list_name": "Western Missouri",
      "agronomist": "Jody Foutch",
      "agronomist_email": "jody.foutch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8L_2"
    },
    {
      "product_list_name": "Northwest Missouri 2025",
      "agronomist": "Jody Foutch",
      "agronomist_email": "jody.foutch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8L_1"
    },
    {
      "product_list_name": "2025 East Central Iowa",
      "agronomist": "Lance Goettsch",
      "agronomist_email": "lance.goettsch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_J7D_2"
    },
    {
      "product_list_name": "Eastern Missouri 2026",
      "agronomist": "Joe Harris",
      "agronomist_email": "joe.harris@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8B_1"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C3A_2"
    },
    {
      "product_list_name": "Northwest Missouri 2025",
      "agronomist": "Jody Foutch",
      "agronomist_email": "jody.foutch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8S_1"
    },
    {
      "product_list_name": "Northwest Missouri 2025",
      "agronomist": "Jody Foutch",
      "agronomist_email": "jody.foutch@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C8K_1"
    },
    {
      "product_list_name": "West Central Illinois 2025",
      "agronomist": "Lance Tarochione",
      "agronomist_email": "lance.tarochione@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C1M_2"
    },
    {
      "product_list_name": "2026 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C3M_1"
    },
    {
      "product_list_name": "Southeast (AL/FL/GA) 2025#2",
      "agronomist": "Vint Hicks",
      "agronomist_email": "t.hicks@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G7H_2"
    },
    {
      "product_list_name": "2025 IDAHO, UTAH SEED GUIDE",
      "agronomist": "Dave Heimkes",
      "agronomist_email": "david.heimkes@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_G6C_2"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C3M_2"
    },
    {
      "product_list_name": "2025 Northern Indiana Seed Guide",
      "agronomist": "Jason Harmon",
      "agronomist_email": "jason.harmon@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C3K_2"
    },
    {
      "product_list_name": "2025 Kentucky Seed Guide",
      "agronomist": "Todd Ladd",
      "agronomist_email": "james.ladd@bayer.com",
      "variant_id": "CORN_DKC111-30 BRAND_DEKALB_US_2026_C4L_2"
    },
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