{
  "source": "bayer_seeds",
  "source_key": "dekalb-dkc100-53rib",
  "vendor": "Bayer",
  "brand": "DEKALB",
  "product_name": "DKC100-53RIB BRAND BLEND",
  "product_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US",
  "hybrid_prefix": "DKC100-53RIB",
  "hybrid_suffix": "BRAND BLEND",
  "crop": "corn",
  "release_year": 2027,
  "relative_maturity": "100",
  "maturity_group": null,
  "wheat_class": null,
  "trait_stack": [
    "SSPRIB"
  ],
  "trait_descriptions": [
    "SmartStax® PRO® RIB Complete® corn blend"
  ],
  "positioning_statement": "DKC100-53RIB Brand Blend has shown consistent performance in a wide range of environments. Solid season long agronomics and semi-flex ears allow this product to have great east to west movement. ",
  "strengths": [
    "A SmartStax® PRO with RNAi Technology product that has demonstrated elite performance in multiple soil types and management types.",
    "Exceptional early season agronomics with strong emergence and early vigor",
    "Strong roots and stalks with good greensnap tolerance allows for strong east to west movement",
    "Semi-flex ear that can handle medium to low populations to help tolerate heat and drought stressed growing conditions"
  ],
  "characteristics_groups": [
    {
      "label": "DISEASE RATINGS",
      "type": "disease ratings",
      "items": [
        {
          "characteristic": "GRAY LEAF SPOT",
          "value": "6"
        },
        {
          "characteristic": "SOUTHERN RUST",
          "value": "3"
        },
        {
          "characteristic": "ANTHRACNOSE STALK ROT",
          "value": "2"
        },
        {
          "characteristic": "GOSS'S WILT",
          "value": "4"
        },
        {
          "characteristic": "NORTHERN CORN LEAF BLIGHT - RACE 1",
          "value": "5"
        }
      ]
    },
    {
      "label": "GROWTH",
      "type": "growth",
      "items": [
        {
          "characteristic": "SEEDLING GROWTH",
          "value": "2"
        },
        {
          "characteristic": "EMERGENCE",
          "value": "2"
        },
        {
          "characteristic": "ROOT STRENGTH",
          "value": "3"
        },
        {
          "characteristic": "STALK STRENGTH",
          "value": "3"
        },
        {
          "characteristic": "DROUGHT TOLERANCE",
          "value": "3"
        },
        {
          "characteristic": "GREENSNAP TOLERANCE",
          "value": "3"
        },
        {
          "characteristic": "PLANT HEIGHT",
          "value": "Medium"
        },
        {
          "characteristic": "EAR PLACEMENT",
          "value": "Medium"
        }
      ]
    },
    {
      "label": "MANAGEMENT",
      "type": "management",
      "items": [
        {
          "characteristic": "GDUS TO MID-POLLINATION",
          "value": "1230"
        },
        {
          "characteristic": "GDUS TO BLACK LAYER",
          "value": "2550"
        },
        {
          "characteristic": "VALUE ADDED TRAIT",
          "value": "SSPRORIB"
        },
        {
          "characteristic": "RELATIVE MATURITY",
          "value": "100"
        },
        {
          "characteristic": "PLANTING RATE",
          "value": "Med Low"
        },
        {
          "characteristic": "NEW PRODUCT",
          "value": "YES"
        },
        {
          "characteristic": "VARIETY",
          "value": "undefined"
        }
      ]
    },
    {
      "label": "HARVEST",
      "type": "harvest",
      "items": [
        {
          "characteristic": "STAYGREEN",
          "value": "3"
        },
        {
          "characteristic": "HARVEST APPEARANCE",
          "value": "3"
        },
        {
          "characteristic": "DRYDOWN",
          "value": "3"
        },
        {
          "characteristic": "TEST WEIGHT",
          "value": "4"
        }
      ]
    },
    {
      "label": "HERBICIDE",
      "type": "herbicide",
      "items": [
        {
          "characteristic": "GROWTH REGULATORS SENSITIVITY",
          "value": "-"
        }
      ]
    },
    {
      "label": "PLANT DESCRIPTION",
      "type": "plant description",
      "items": [
        {
          "characteristic": "COB COLOR",
          "value": "Red"
        },
        {
          "characteristic": "KERNEL CAP COLOR",
          "value": "Yellow"
        },
        {
          "characteristic": "KERNEL ROW",
          "value": "18"
        }
      ]
    }
  ],
  "_scale_direction": "1-9 (9 = best)",
  "regional_recommendations": [
    {
      "product_list_name": "Northwest Iowa",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4H"
    },
    {
      "product_list_name": "2027 Minnesota Seed Guide",
      "agronomist": "Steven Regan",
      "agronomist_email": "steven.regan@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J2F"
    },
    {
      "product_list_name": "South Central Minnesota",
      "agronomist": "Daniel Koehler",
      "agronomist_email": "daniel.koehler@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1L"
    },
    {
      "product_list_name": "Northwest Iowa",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4N"
    },
    {
      "product_list_name": "South Central Minnesota",
      "agronomist": "Daniel Koehler",
      "agronomist_email": "daniel.koehler@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1G"
    },
    {
      "product_list_name": "2027 Product Guide",
      "agronomist": "Jeffrey Fuls",
      "agronomist_email": "jeffrey.fuls@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J8P"
    },
    {
      "product_list_name": "2027 N. East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson1@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3N"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7A"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7M"
    },
    {
      "product_list_name": "2027 North East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J7N"
    },
    {
      "product_list_name": "2027 Product Guide",
      "agronomist": "Jeffrey Fuls",
      "agronomist_email": "jeffrey.fuls@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J8J"
    },
    {
      "product_list_name": "West Central Iowa",
      "agronomist": "Nora Schultz",
      "agronomist_email": "nora.schultz@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_JBD"
    },
    {
      "product_list_name": "Southwest Nebraska Seed Guide",
      "agronomist": "John Skalsky",
      "agronomist_email": "john.skalsky@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J9B"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7G"
    },
    {
      "product_list_name": "EASTERN OHIO",
      "agronomist": "Brad Miller",
      "agronomist_email": "brad.miller@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C9H"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7S"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4H"
    },
    {
      "product_list_name": "Northeast Colorado and Western Nebraska",
      "agronomist": "Dustin Schmer",
      "agronomist_email": "dustin.schmer@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J5G"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4F"
    },
    {
      "product_list_name": "2027 North East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J7K"
    },
    {
      "product_list_name": "Central & North Central Nebraska",
      "agronomist": "Jason Skalsky",
      "agronomist_email": "jason.skalsky@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J9D"
    },
    {
      "product_list_name": "2027 MN Seed Guide",
      "agronomist": "Abby Ficker",
      "agronomist_email": "abby.ficker@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1D"
    },
    {
      "product_list_name": "Northeast US",
      "agronomist": "Shaun Heinbaugh",
      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C6K"
    },
    {
      "product_list_name": "Washington and Oregon Product Guide",
      "agronomist": "David Heimkes",
      "agronomist_email": "david.heimkes@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_G6C"
    },
    {
      "product_list_name": "Southwest Nebraska Seed Guide",
      "agronomist": "John Skalsky",
      "agronomist_email": "john.skalsky@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J9C"
    },
    {
      "product_list_name": "2027 North East Iowa RJ",
      "agronomist": "Richard Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3D"
    },
    {
      "product_list_name": "South Dakota",
      "agronomist": "Jeff Spieler",
      "agronomist_email": "jeff.spieler@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J8A"
    },
    {
      "product_list_name": "2027 North East Iowa RJ",
      "agronomist": "Richard Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3B"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4N"
    },
    {
      "product_list_name": "2027 East Central Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J7M"
    },
    {
      "product_list_name": "Northwest Iowa",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4P"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4P"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4K"
    },
    {
      "product_list_name": "2027 Minnesota Seed Guide",
      "agronomist": "Steven Regan",
      "agronomist_email": "steven.regan@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J2J"
    },
    {
      "product_list_name": "South Central Minnesota",
      "agronomist": "Daniel Koehler",
      "agronomist_email": "daniel.koehler@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1K"
    },
    {
      "product_list_name": "2027 MN Seed Guide",
      "agronomist": "Abby Ficker",
      "agronomist_email": "abby.ficker@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1C"
    },
    {
      "product_list_name": "2027 N. East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson1@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3L"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7F"
    },
    {
      "product_list_name": "2027 Minnesota Seed Guide",
      "agronomist": "Steven Regan",
      "agronomist_email": "steven.regan@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J2M"
    },
    {
      "product_list_name": "2027 North East Iowa RJ",
      "agronomist": "Richard Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3G"
    },
    {
      "product_list_name": "Idaho and Utah Product Guide",
      "agronomist": "David Heimkes",
      "agronomist_email": "david.heimkes@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_G6B"
    },
    {
      "product_list_name": "Central & North Central Nebraska",
      "agronomist": "Jason Skalsky",
      "agronomist_email": "jason.skalsky@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_JDA"
    },
    {
      "product_list_name": "Northeast Colorado and Western Nebraska",
      "agronomist": "Dustin Schmer",
      "agronomist_email": "dustin.schmer@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J9A"
    },
    {
      "product_list_name": "West Central Iowa",
      "agronomist": "Nora Schultz",
      "agronomist_email": "nora.schultz@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_JBR"
    },
    {
      "product_list_name": "New York and New England",
      "agronomist": "Savanna Shelnutt",
      "agronomist_email": "savanna.shelnutt@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C6L"
    },
    {
      "product_list_name": "Minnesota",
      "agronomist": "Austin Carlson",
      "agronomist_email": "austin.carlson@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1A"
    },
    {
      "product_list_name": "Northeast US",
      "agronomist": "Shaun Heinbaugh",
      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C6F"
    },
    {
      "product_list_name": "2027 North East Iowa RJ",
      "agronomist": "Richard Judge",
      "agronomist_email": "richard.judge@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3Q"
    },
    {
      "product_list_name": "Northwest Iowa",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4B"
    },
    {
      "product_list_name": "Northwest Iowa",
      "agronomist": "Jim McDermott",
      "agronomist_email": "jim.mcdermott@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4F"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7C"
    },
    {
      "product_list_name": "2027 Wisconsin DEKALB and Asgrow Seed Guide",
      "agronomist": "Michael Hopke",
      "agronomist_email": "michael.hopke@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C7R"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4Q"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4M"
    },
    {
      "product_list_name": "EASTERN OHIO",
      "agronomist": "Brad Miller",
      "agronomist_email": "brad.miller@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C9G"
    },
    {
      "product_list_name": "2027 North East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3P"
    },
    {
      "product_list_name": "2027 East Central Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J7D"
    },
    {
      "product_list_name": "2027 N. East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson1@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3M"
    },
    {
      "product_list_name": "2027 East Central Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J7G"
    },
    {
      "product_list_name": "Northwest Iowa DEKALB and Asgrow Seed Guide 2027",
      "agronomist": "Dustin Rinnert",
      "agronomist_email": "dustin.rinnert@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J4L"
    },
    {
      "product_list_name": "Northeast US",
      "agronomist": "Shaun Heinbaugh",
      "agronomist_email": "shaun.heinbaugh@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_C6J"
    },
    {
      "product_list_name": "Minnesota",
      "agronomist": "Austin Carlson",
      "agronomist_email": "austin.carlson@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J1B"
    },
    {
      "product_list_name": "2027 Product Guide",
      "agronomist": "Jeffrey Fuls",
      "agronomist_email": "jeffrey.fuls@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J8L"
    },
    {
      "product_list_name": "2027 North East Iowa",
      "agronomist": "Scott Johnson",
      "agronomist_email": "scott.johnson6@bayer.com",
      "variant_id": "CORN_DKC100-53RIB BRAND BLEND_DEKALB_US_2027_J3S"
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