mohitagw15856
f3b9d008fe
New skills added: - teaching-lesson-plan: structured lesson plans for any subject/audience/setting - seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline - media-pitch: story-first journalist pitches with angle development framework - change-management-plan: stakeholder analysis, comms strategy, adoption metrics - workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves - sales-forecasting-model: pipeline model, scenario analysis, assumption log - tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs Quality improvements across all 93 existing skills: - Standardised description format: "Verb the thing. Use when X. Produces Y." - Added Required Inputs section to all skills missing it (prompts for missing info) - Added Quality Checks section to all skills missing it (specific, not generic) - Fixed broken multiline YAML descriptions - Removed non-standard frontmatter keys (tool_integration, metadata blocks) README updated to v6.0.0 with 100-skill count, new skill tables, and article series Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
89 lines
2.8 KiB
Markdown
89 lines
2.8 KiB
Markdown
---
|
|
name: sales-battlecard
|
|
description: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines."
|
|
---
|
|
|
|
# Sales Battlecard Skill
|
|
|
|
Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
|
|
|
|
## Required Inputs
|
|
- **Your product/company**
|
|
- **Competitor name**
|
|
- **Your target customer** (ICP)
|
|
- **Your top 3 differentiators** vs this competitor
|
|
- **Common objections** when competing against them
|
|
- **Known competitor weaknesses**
|
|
|
|
## Output Structure
|
|
|
|
---
|
|
|
|
# Battlecard: [Your Product] vs [Competitor]
|
|
Updated: [Date] — Review quarterly
|
|
|
|
---
|
|
|
|
### In One Sentence
|
|
When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
|
|
|
|
---
|
|
|
|
### Why Customers Choose [Competitor]
|
|
(Be honest about their genuine strengths)
|
|
- [Strength 1]
|
|
- [Strength 2]
|
|
|
|
---
|
|
|
|
### Why Customers Choose Us
|
|
(Specific differentiators with proof points)
|
|
- **[Differentiator 1]:** [Proof point — customer outcome or capability]
|
|
- **[Differentiator 2]:** [Proof point]
|
|
|
|
---
|
|
|
|
### Objection Responses
|
|
|
|
**"[Competitor] is cheaper"**
|
|
"You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
|
|
|
|
**"We already use [Competitor]"**
|
|
"That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
|
|
|
|
**"[Competitor] has [feature] you do not"**
|
|
"You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
|
|
|
|
---
|
|
|
|
### Landmines to Plant
|
|
- "How do you currently handle [area where competitor is weak]?"
|
|
- "What happens when you need to [scenario competitor struggles with]?"
|
|
|
|
---
|
|
|
|
### Traps to Avoid
|
|
- Never badmouth [Competitor] directly
|
|
- Do not lead with features — lead with the prospect problem
|
|
- Do not claim you do everything better — be specific about where you win
|
|
|
|
---
|
|
|
|
### When We Win / When We Lose
|
|
We win when: [Scenario — e.g. customer prioritises outcome over price]
|
|
We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
|
|
|
|
## Quality Checks
|
|
|
|
- [ ] Competitor strengths are listed honestly (not minimised)
|
|
- [ ] Differentiators have proof points (not just claims)
|
|
- [ ] Objection responses are conversational (not scripted-sounding)
|
|
- [ ] Landmine questions are natural and non-confrontational
|
|
- [ ] "When we lose" is included and honest
|
|
- [ ] Battlecard has a review date
|
|
|
|
## Example Trigger Phrases
|
|
- "Build a battlecard against [competitor]"
|
|
- "Create a competitive cheat sheet for [competitor]"
|
|
- "Write objection handling for [competitor] comparisons"
|