Mohit
54f76456ab
Signature features that turn breadth (174 skills) into a differentiated product: - Workflow recipes: 5 cross-profession chains (workflows.json) that pass each output forward — slash commands (/ship-a-feature etc.), WORKFLOWS.md generated by scripts/build-workflows.mjs, README + MCP (list_workflows/get_workflow) wired - Eval-backed quality: real per-skill scores from evals/results.json surfaced as badges in the playground and an honest README section (6 scored skills) - One-click MCP: 'claude mcp add' install + workflow tools, works in any MCP client - Playground: 'which skill?' recommender, with/without compare toggle, shareable ?skill= deep-links with prefilled inputs - Sample-output gallery: hand-written examples for the hero five + generator (scripts/build-samples.mjs) + web/examples.html - Skill-of-the-week: scheduled workflow + script that composes X/LinkedIn posts and posts to an optional webhook Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
45 lines
1.9 KiB
Markdown
45 lines
1.9 KiB
Markdown
---
|
|
skill: prd-template
|
|
title: PRD Template
|
|
input: "Feature: in-app referral program so existing users invite colleagues and both get a credit. Target: activated B2B users. Goal: grow signups 15% in Q3."
|
|
source: representative example (hand-written)
|
|
---
|
|
|
|
# PRD — In-App Referral Program
|
|
|
|
**Status:** Draft · **Owner:** PM · **Target release:** Q3
|
|
|
|
## Problem
|
|
Activated B2B users are our happiest segment, but we have no built-in way for them to bring colleagues in. Word-of-mouth happens off-platform and we capture none of it. Signup growth is flat at ~5%/qtr through paid channels alone.
|
|
|
|
## Goals
|
|
- Grow new signups **+15% in Q3** via referrals.
|
|
- Referral signups activate at **≥ the current baseline** (don't trade quality for volume).
|
|
|
|
## Non-goals
|
|
- Public/affiliate program for non-customers (separate effort).
|
|
- Cash payouts — credits only, this release.
|
|
|
|
## User stories
|
|
- *As an activated user,* I can invite a colleague by email or shareable link and see the reward I'll get.
|
|
- *As an invited colleague,* I land on a page that explains the credit and makes signup one click.
|
|
- *As a referrer,* I can see the status of my invites (sent / joined / credited).
|
|
|
|
## Functional requirements
|
|
1. Generate a unique referral link per user.
|
|
2. Both referrer and referee receive a **$X account credit** when the referee activates (not just signs up).
|
|
3. Referral dashboard: invites sent, joined, credit earned.
|
|
4. Fraud guardrail: credit only on activation + payment-method-on-file.
|
|
|
|
## Success metrics
|
|
| Metric | Baseline | Target |
|
|
|--------|:--------:|:------:|
|
|
| New signups from referrals | 0 | 15% of total Q3 signups |
|
|
| Referral → activation rate | — | ≥ overall baseline |
|
|
| Referrals sent per active user | — | ≥ 0.3 |
|
|
|
|
## Open questions
|
|
- Credit amount — what's the payback period at our LTV? (needs Finance)
|
|
- Does "activation" or "first payment" trigger the credit? (affects fraud + cost)
|
|
- Self-serve only, or also sales-assisted accounts?
|