mohitagw15856
513e1d3ce7
- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
89 lines
2.8 KiB
Markdown
89 lines
2.8 KiB
Markdown
---
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name: sales-battlecard
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description: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines."
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---
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# Sales Battlecard Skill
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Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
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## Required Inputs
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- **Your product/company**
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- **Competitor name**
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- **Your target customer** (ICP)
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- **Your top 3 differentiators** vs this competitor
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- **Common objections** when competing against them
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- **Known competitor weaknesses**
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## Output Structure
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---
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# Battlecard: [Your Product] vs [Competitor]
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Updated: [Date] — Review quarterly
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---
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### In One Sentence
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When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
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---
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### Why Customers Choose [Competitor]
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(Be honest about their genuine strengths)
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- [Strength 1]
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- [Strength 2]
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---
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### Why Customers Choose Us
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(Specific differentiators with proof points)
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- **[Differentiator 1]:** [Proof point — customer outcome or capability]
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- **[Differentiator 2]:** [Proof point]
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---
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### Objection Responses
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**"[Competitor] is cheaper"**
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"You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
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**"We already use [Competitor]"**
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"That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
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**"[Competitor] has [feature] you do not"**
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"You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
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---
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### Landmines to Plant
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- "How do you currently handle [area where competitor is weak]?"
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- "What happens when you need to [scenario competitor struggles with]?"
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---
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### Traps to Avoid
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- Never badmouth [Competitor] directly
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- Do not lead with features — lead with the prospect problem
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- Do not claim you do everything better — be specific about where you win
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---
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### When We Win / When We Lose
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We win when: [Scenario — e.g. customer prioritises outcome over price]
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We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
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## Quality Checks
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- [ ] Competitor strengths are listed honestly (not minimised)
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- [ ] Differentiators have proof points (not just claims)
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- [ ] Objection responses are conversational (not scripted-sounding)
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- [ ] Landmine questions are natural and non-confrontational
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- [ ] "When we lose" is included and honest
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- [ ] Battlecard has a review date
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## Example Trigger Phrases
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- "Build a battlecard against [competitor]"
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- "Create a competitive cheat sheet for [competitor]"
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- "Write objection handling for [competitor] comparisons"
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