mohitagw15856
513e1d3ce7
- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
54 lines
2.7 KiB
Markdown
54 lines
2.7 KiB
Markdown
---
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name: competitor-signal-tracker
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description: "Analyse competitor moves and surface strategic implications for your product. Use when asked to track competitor signals, analyse a competitor announcement, understand what a competitor is doing strategically, or produce a competitive intelligence report. Produces a categorised signal analysis with threat ratings, roadmap implications, and recommended responses."
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---
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# Competitor Signal Tracker Skill
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Turn scattered competitor information into structured strategic intelligence — not just "what they did" but "what it means for us."
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## Required Inputs
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Ask the user for these if not provided:
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- **Competitor name(s)** and the signals/updates to analyse
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- **Your product's current roadmap or strategic priorities** (to assess relevance)
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- **Time period** the signals cover (this week, this month, etc.)
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## Signal Categories to Track
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- **Product signals:** New features, removals, UX changes, beta programmes
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- **Pricing signals:** Changes to tiers, free limits, enterprise terms
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- **Hiring signals:** Job postings that reveal strategic bets (e.g., hiring ML engineers = AI investment)
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- **Partnership signals:** Integrations, acquisitions, ecosystem moves
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- **Messaging signals:** Changes in positioning, target audience, value proposition
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## Process
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1. For each competitor update provided, categorise the signal type
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2. Assess: Is this reactive (responding to market) or proactive (setting direction)?
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3. Rate strategic threat level: High / Medium / Low / Watch
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4. Connect to your roadmap: does this accelerate, validate, or challenge any of your bets?
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5. Recommend a response: Accelerate existing initiative / Deprioritise / Monitor / Investigate further
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6. **Validate** — Confirm every High threat has a specific recommended response with an owner. "Monitor" is not an acceptable response for High-rated threats.
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## Output Structure
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### Competitive Intelligence Report — [Date]
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#### [Competitor Name]
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**Signal:** [What they did]
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**Signal Type:** [Product / Pricing / Hiring / Partnership / Messaging]
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**Reactive or Proactive:** [assessment]
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**Threat Level:** [High / Medium / Low / Watch]
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**Implication for Us:** [Specific connection to our roadmap or strategy]
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**Recommended Response:** [Action + owner + timeline]
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#### Strategic Summary
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[2-3 sentences on the overall competitive landscape shift this period]
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## Quality Checks
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- [ ] Every signal is categorised (not just described)
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- [ ] Threat level is justified — not assigned arbitrarily
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- [ ] High-threat signals have specific recommended responses (not "monitor")
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- [ ] Implications connect to specific roadmap items or strategic bets
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- [ ] Strategic summary gives a landscape-level view, not just a list of individual signals
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