mohitagw15856
79 lines
3.5 KiB
Markdown
79 lines
3.5 KiB
Markdown
---
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name: competitor-teardown
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description: "Produce a structured competitive analysis for any product or market. Use when asked for a competitor analysis, competitive teardown, market comparison, SWOT, or positioning map. Generates a structured teardown with positioning map, feature comparison, messaging gaps, and strategic recommendations."
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---
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# Competitor Teardown Skill
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This skill produces a complete competitive analysis document — structured for use in strategy decks, investor materials, sales enablement, or product planning sessions.
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## Required Inputs
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Ask the user for these if not provided:
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- **Your product** (name + one-line description)
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- **Competitors to analyse** (list 2–5 names; if not provided, ask)
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- **Analysis depth** (quick overview / detailed teardown)
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- **Primary use case for this analysis** (e.g. sales enablement, investor deck, internal strategy, product planning)
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## Output Structure
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### 1. Competitive Landscape Overview
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One paragraph summarising the market dynamic: who the key players are, how the market is segmented, and where the white space sits. Keep this under 150 words — it's the exec summary.
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### 2. Positioning Map
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Describe a 2x2 positioning map in text form (since you can't render images):
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- Define the two axes relevant to this market (e.g. "Ease of Use vs. Depth of Features" or "Price vs. Enterprise Readiness")
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- Place each competitor in one quadrant with a one-sentence rationale
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- Place the user's product and highlight the strategic implication
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### 3. Feature Comparison Table
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| Feature / Capability | [Your Product] | [Competitor A] | [Competitor B] | [Competitor C] |
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|---|---|---|---|---|
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| [Feature] | ✅ / ❌ / 🟡 Partial | | | |
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Use ✅ (has it), ❌ (doesn't have it), 🟡 (partial/limited). Add a "Strategic Notes" column for features where the difference is a significant selling point or risk.
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Include 10–15 rows. If user hasn't provided feature details, note which cells need to be verified.
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### 4. Messaging Analysis
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For each competitor, analyse their public-facing messaging (website headline, tagline, primary value prop):
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**[Competitor Name]**
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- **Their primary claim:** [what they say they do]
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- **Target audience signal:** [who they seem to be targeting based on language/imagery]
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- **Emotional hook:** [fear / aspiration / authority / speed / simplicity]
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- **Gap or weakness in their messaging:** [what they don't address that your product could own]
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### 5. SWOT Summary
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Produce a clean SWOT for the user's product in the context of this competitive landscape:
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- **Strengths:** [2–3 genuine differentiators]
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- **Weaknesses:** [2–3 honest gaps or vulnerabilities]
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- **Opportunities:** [2–3 market gaps or competitor weaknesses to exploit]
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- **Threats:** [2–3 competitor moves or market shifts to watch]
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### 6. Strategic Recommendations
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3–5 actionable recommendations based on the analysis. Frame each as: **"Given [observation], [your product] should [action] to [outcome]."**
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## Quality Checks
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- [ ] Axes on positioning map are meaningful and specific to this market
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- [ ] Feature table includes strategic notes on key differentiators
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- [ ] Messaging analysis covers all named competitors
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- [ ] SWOT is honest — Weaknesses and Threats should not be softened
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- [ ] Recommendations are specific and actionable, not generic strategy advice
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## Example Trigger Phrases
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- "Do a competitor analysis of [Product] vs [Competitor A] and [Competitor B]"
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- "Tear down [Competitor]'s positioning"
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- "Give me a competitive landscape for [market]"
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- "Build a SWOT for our product against [competitor]"
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