mohitagw15856
f3b9d008fe
New skills added: - teaching-lesson-plan: structured lesson plans for any subject/audience/setting - seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline - media-pitch: story-first journalist pitches with angle development framework - change-management-plan: stakeholder analysis, comms strategy, adoption metrics - workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves - sales-forecasting-model: pipeline model, scenario analysis, assumption log - tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs Quality improvements across all 93 existing skills: - Standardised description format: "Verb the thing. Use when X. Produces Y." - Added Required Inputs section to all skills missing it (prompts for missing info) - Added Quality Checks section to all skills missing it (specific, not generic) - Fixed broken multiline YAML descriptions - Removed non-standard frontmatter keys (tool_integration, metadata blocks) README updated to v6.0.0 with 100-skill count, new skill tables, and article series Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
80 lines
2.9 KiB
Markdown
80 lines
2.9 KiB
Markdown
---
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name: press-release
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description: "Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists."
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---
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# Press Release Skill
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Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.
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## Required Inputs
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- **The news** (what is actually happening — be specific)
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- **Company name**
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- **Date of announcement / embargo date**
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- **Key quote** (from which executive and approximately what they want to say)
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- **Why this matters** (to the reader, not the company)
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- **Target media** (trade / national / local / consumer / investor)
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- **Media contact details**
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## Output Structure
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---
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FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]
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---
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# [Headline — active verb, specific news, under 10 words]
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## [Subheadline — the so-what in one sentence, adds context not repetition]
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**[City, Date]** — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.]
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[Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?]
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[Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.]
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"[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]."
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[Fourth paragraph: supporting detail — data, customer names with permission, additional context]
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[Fifth paragraph optional: what happens next, when it goes live, what people can do]
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---
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ENDS
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---
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**Notes to editors:**
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**About [Company]**
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[Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.]
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**Media contact:**
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[Name] | [Title] | [Email] | [Phone] | [Hours/timezone]
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---
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## Headline Rules
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- Active voice: "Company launches X" not "X is launched by Company"
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- Specific: "raises 5M" not "secures significant investment"
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- Under 10 words
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- Never start with the company name — lead with the news
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## Journalist Test
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Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone?
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## Quality Checks
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- [ ] Headline uses active voice and is under 10 words
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- [ ] First paragraph stands alone as the complete story
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- [ ] Quote adds something the facts don't say (not a restatement)
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- [ ] Boilerplate is factual, not promotional
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- [ ] Embargo date and media contact are included
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## Example Trigger Phrases
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- "Write a press release announcing [news]"
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- "Draft a media statement about [event]"
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- "We are launching [product] — write the press release"
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- "Turn this announcement into a press release: [paste notes]"
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