Mohit
4ff88bdbb1
- Add Anti-Patterns section (3-5 binary checkboxes) to all modified skills - Fix Quality Checks to use binary checkbox format where needed - Rewrite descriptions to verb-when-produces format where needed - Add Required Inputs sections to skills missing them - Fix email-triage frontmatter YAML quoting https://claude.ai/code/session_01MuGKn3a3Gbqoe8uM5Lmuqt
93 lines
4.7 KiB
Markdown
93 lines
4.7 KiB
Markdown
---
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name: media-pitch
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description: "Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action."
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---
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# Media Pitch Skill
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Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human.
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## Required Inputs
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Ask the user for these if not provided:
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- **The story** (what is the actual news or interesting angle?)
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- **Target publication or journalist** (who are you pitching to and what do they cover?)
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- **Company or organisation** (who is behind this?)
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- **Key proof point** (data, customer story, or exclusive that makes this credible)
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- **Why now** (why is this timely?)
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- **What you are offering** (interview / exclusive data / embargoed information / spokespeople)
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## Output Structure
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---
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### Pitch: [Target journalist / outlet]
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**Subject line:** [Under 10 words. The story angle, not the company name. Specific, not "Exciting news from [Company]"]
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---
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Hi [First name],
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[Opening sentence — one hook that makes them want to read the next line. Reference their recent work if genuinely relevant: "I read your piece on X last week, which is why I thought you'd be interested in this."]
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[Paragraph 1 — The story in 2–3 sentences. Lead with why the reader of [publication] would care. Not what the company does. The news angle, with the most interesting fact first.]
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[Paragraph 2 — Why this is a story now. One data point, trend, or timely hook. Be specific: "In the last 6 months, X has increased by Y, according to [source]." Generic claims about "growing trends" are ignored.]
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[Paragraph 3 — What you are offering. Interview with [specific person + their relevant credential]. Exclusive data / first look. Access to [specific thing]. One clear offering.]
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[Brief company context — 1 sentence maximum. Journalists don't need your history; they need to know you're credible.]
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Happy to send more details, connect you with [spokesperson], or share [specific exclusive asset] under embargo.
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[Name]
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[Title, Company]
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[Mobile — journalists work on deadline and text faster than email]
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---
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## Pitch Rules
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- Subject line is the pitch — if it doesn't earn a click, nothing else matters
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- The story angle is not "Company launches product" — it is what that product reveals about the world
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- One pitch, one journalist — mass BCC pitches are recognisable and ignored
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- Follow up once, after 3–5 business days, with new information (not "just checking in")
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- If offering an exclusive, name it explicitly and set a response deadline
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## Angle Development Framework
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If the user doesn't have a strong angle, help them find one:
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| Angle type | Example | Works for |
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|---|---|---|
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| Data reveal | "Our research of 10,000 users shows X" | Survey findings, product insights |
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| Trend + proof | "This is happening and here is evidence" | Market trends, behaviour change |
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| Contrarian | "Everyone thinks X but actually Y" | Counter-intuitive findings |
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| Human story | "This person's experience illustrates X" | Customer stories, case studies |
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| Milestone | "First / fastest / largest in [category]" | Launches, records |
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## Quality Checks
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- [ ] Subject line is the story angle (under 10 words, no company name)
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- [ ] Opening doesn't start with "I'm reaching out" or "I hope this email finds you well"
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- [ ] The story angle is clear in the first two sentences
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- [ ] A specific exclusive or offer is named
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- [ ] Journalist's name is used (not "Hi there")
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- [ ] Mobile number included for deadline follow-up
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## Anti-Patterns
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- [ ] Do not write a pitch that leads with the company's history or description — the story angle must come first, not who the company is
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- [ ] Do not use vague data points ("significant growth", "thousands of users") — every statistic must be specific and verifiable
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- [ ] Do not send the same pitch to multiple journalists in a BCC — pitches must be individually tailored to each journalist's beat and recent work
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- [ ] Do not offer an exclusive without setting a response deadline — an open-ended exclusive invitation is ignored or used to delay indefinitely
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- [ ] Do not follow up with "just checking in" — a follow-up must contain new information or a fresh angle, otherwise it is noise
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## Example Trigger Phrases
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- "Write a media pitch for [story or announcement]"
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- "Draft a journalist outreach email for [topic]"
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- "Help me pitch [story] to [type of journalist or outlet]"
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- "What is a good angle for a media pitch about [topic]?"
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