Claude
572b8acf8c
Make the library multi-platform without duplicating content. Each skills/<name>/SKILL.md body remains the single source of truth; a new generator renders platform-ready exports from it. - scripts/build-exports.mjs — dependency-free Node generator with a PLATFORMS registry so new platforms (Gemini, Cursor, …) are a few lines. Ships ChatGPT exports at exports/chatgpt/<bundle>/<skill>/SYSTEM_PROMPT.md (172 skills), plus generated index READMEs. Supports --platform and --check. - exports/ — generated ChatGPT system prompts, ready to paste into a Custom GPT. - .github/workflows/check-generated.yml — fails a PR if exports or web/skills.json drift from the source skills. - README "Works With" now documents the ready-to-use exports and regen command. - CHANGELOG + SKILL-AUTHORING-STANDARD note the generated artifacts. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px
62 lines
2.9 KiB
Markdown
62 lines
2.9 KiB
Markdown
# Content Calendar Skill
|
||
|
||
This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns.
|
||
|
||
## Required Inputs
|
||
|
||
Ask the user for these if not provided:
|
||
- **Brand or product name**
|
||
- **Target audience** (who are you trying to reach?)
|
||
- **Primary content goal** (awareness / lead gen / retention / thought leadership)
|
||
- **Channels** (e.g. LinkedIn, Instagram, newsletter, blog, X/Twitter)
|
||
- **Cadence** (daily / 3x per week / weekly / monthly)
|
||
- **Timeframe** (e.g. 4 weeks, Q2)
|
||
- **Brand pillars or themes** (optional — if not provided, derive 3 from the product description)
|
||
|
||
## Output Structure
|
||
|
||
### 1. Content Pillars (if not provided)
|
||
|
||
Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories").
|
||
|
||
### 2. Calendar Table
|
||
|
||
Produce a weekly table for each week requested. Format:
|
||
|
||
| Date | Pillar | Topic | Format | Channel | Opening Hook |
|
||
|---|---|---|---|---|---|
|
||
| Mon 7 Apr | Education | [Topic title] | Carousel / Article / Short video / Thread | LinkedIn | [First sentence or headline of the post] |
|
||
|
||
Rules:
|
||
- Rotate through all pillars across the week — don't stack the same pillar on consecutive days
|
||
- Match format to channel norms (e.g. carousels for Instagram, long-form for LinkedIn, threads for X)
|
||
- Opening hooks must be specific and scroll-stopping — no generic openers like "Did you know..."
|
||
- Flag 1–2 posts per week as "High Priority" — these are the cornerstone pieces worth boosting or repurposing
|
||
|
||
### 3. Repurposing Map
|
||
|
||
For each "High Priority" post, add one repurposing suggestion — e.g. "Turn this LinkedIn article into a newsletter section" or "Clip this video for an Instagram Reel."
|
||
|
||
## Quality Checks
|
||
|
||
- [ ] Every week has balanced pillar distribution
|
||
- [ ] No two consecutive posts have the same format on the same channel
|
||
- [ ] Opening hooks are specific (no generic openers)
|
||
- [ ] Formats match platform norms
|
||
- [ ] Repurposing map covers all High Priority posts
|
||
|
||
## Anti-Patterns
|
||
|
||
- [ ] Do not fill the calendar with generic topic placeholders — every entry must have a specific, usable topic and hook
|
||
- [ ] Do not stack the same pillar or format on consecutive days — variety is required
|
||
- [ ] Do not produce opening hooks that start with "Did you know" or other cliché openers
|
||
- [ ] Do not ignore channel norms — formats must match the platform (no long-form threads for Instagram)
|
||
- [ ] Do not skip the repurposing map for High Priority posts
|
||
|
||
## Example Trigger Phrases
|
||
|
||
- "Build me a 4-week content calendar for [brand]"
|
||
- "Create a social media plan for [product launch]"
|
||
- "Give me a monthly editorial calendar for my newsletter"
|
||
- "Plan my LinkedIn content for the next month"
|