Mohit
affae033fe
Propagates Anti-Patterns sections, description rewrites, Required Inputs additions, and Quality Checks format fixes from skills/ to matching plugin SKILL.md copies. https://claude.ai/code/session_01MuGKn3a3Gbqoe8uM5Lmuqt
101 lines
4.2 KiB
Markdown
101 lines
4.2 KiB
Markdown
---
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name: competitive-analysis
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description: "Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations."
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---
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# Competitive Analysis Skill
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Create structured competitive analyses for product decision-making.
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## Required Inputs
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Ask the user for these if not provided:
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- **Your product or company** (what you're comparing against)
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- **Competitors to analyze** (or ask to identify the top 3-5)
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- **Analysis focus** (full landscape / feature comparison / pricing / positioning / win-loss)
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- **Audience** (product team / leadership / sales / board)
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## Process
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1. Gather competitor information from provided inputs and available context
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2. Build profiles for each competitor
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3. Create feature comparison matrix on dimensions that matter to the user's customers
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4. Analyze pricing and positioning
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5. Identify win/loss patterns and strategic implications
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6. **Validate** — Confirm all claims reference a specific source or are flagged as assumptions. Verify feature comparisons note quality differences, not just presence/absence.
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## Output Structure
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### 1. Executive Summary
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- **Market Position**: Where we stand relative to competitors
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- **Key Findings**: Top 3-5 insights
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- **Strategic Implications**: What this means for the roadmap
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### 2. Competitor Profiles
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For each competitor:
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- **Company Overview**: Size, funding, market position
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- **Target Customer**: Who they serve
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- **Value Proposition**: Core positioning
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- **Strengths / Weaknesses**: What they do well and where they fall short
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- **Recent Activity**: Major updates, funding, announcements
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### 3. Feature Comparison Matrix
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| Feature | Us | Competitor A | Competitor B | Competitor C |
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|---------|-----|--------------|--------------|--------------|
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| [Feature] | ✅ Full | ⚠️ Limited | ❌ None | ✅ Full |
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Legend: ✅ Full (production-ready) · ⚠️ Limited/Beta · ❌ None
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Include notes on quality and implementation differences where significant.
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### 4. Pricing Comparison
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| Plan | Us | Competitor A | Competitor B |
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|------|-----|--------------|--------------|
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| Free/Trial | [price] | [price] | [price] |
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| Pro | [price] | [price] | [price] |
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| Enterprise | [price] | [price] | [price] |
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### 5. Market Positioning Map
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Position competitors on two key dimensions relevant to the market:
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- Y-Axis: [e.g., Enterprise vs. SMB]
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- X-Axis: [e.g., Simple vs. Comprehensive]
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**Whitespace Opportunities**: [Underserved segments]
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### 6. Win/Loss Analysis
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**Why We Win:**
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- Better at: [specific capabilities]
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- Customers who value: [what matters to them]
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**Why We Lose:**
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- When customers need: [specific requirements]
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- Their advantage: [what tips the decision]
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### 7. Strategic Recommendations
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**Immediate Actions (0-3 months):**
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1. [Action] — [Rationale]
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**Medium-term (3-12 months):**
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1. [Action] — [Rationale]
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## Anti-Patterns
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- [ ] Do not present competitor feature claims as facts without citing a source or flagging them as assumptions — outdated or incorrect feature data misleads sales and product decisions
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- [ ] Do not build a competitive analysis that only covers features — pricing, messaging, go-to-market motion, and who they hire for are equally strategic signals
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- [ ] Do not treat all buyers as identical — the same product may win against Competitor A in the enterprise segment and lose in SMB; segment-specific win/loss matters
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- [ ] Do not soften weaknesses and threats in the SWOT to avoid internal discomfort — an honest SWOT is only useful if the negatives are real
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## Quality Checks
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- [ ] All competitor claims cite a source or are flagged as assumptions
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- [ ] Feature comparison notes quality differences, not just feature presence
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- [ ] Strategic recommendations are specific actions, not generic advice
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- [ ] Win/loss analysis reflects customer perspective, not internal assumptions
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- [ ] Different customer segments are considered (not all buyers value the same things)
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