Mohit
4ff88bdbb1
- Add Anti-Patterns section (3-5 binary checkboxes) to all modified skills - Fix Quality Checks to use binary checkbox format where needed - Rewrite descriptions to verb-when-produces format where needed - Add Required Inputs sections to skills missing them - Fix email-triage frontmatter YAML quoting https://claude.ai/code/session_01MuGKn3a3Gbqoe8uM5Lmuqt
236 lines
9.9 KiB
Markdown
236 lines
9.9 KiB
Markdown
---
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name: social-media-audit
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description: "Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan."
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---
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# Social Media Audit Skill
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This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately.
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## Required Inputs
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Ask the user for these if not provided:
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- **Brand / handle name** — which account(s) to audit
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- **Active platforms** — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
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- **Audit timeframe** — what period to review (e.g. last 90 days, last 6 months)
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- **Business goal** — what social media should be achieving (brand awareness / lead gen / community / sales)
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- **Competitor handles** — 2–3 competitors or benchmark accounts for comparison
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- **Available metrics** — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)
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## Output Structure
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---
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# Social Media Audit: [Brand Name]
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**Audit period:** [e.g. Feb–Apr 2026]
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**Platforms audited:** [List]
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**Audited by:** [Name / role]
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**Date:** [Date]
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**Overall health score:** [X / 100]
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---
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## 1. Audit Summary — Health Score
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Score each dimension out of 10. Weighted total = overall health score out of 100.
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| Dimension | Weight | Score (/10) | Weighted Score | Assessment |
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|---|---|---|---|---|
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| Profile completeness & branding | 10% | [X] | [X] | [1-sentence note] |
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| Content quality & consistency | 25% | [X] | [X] | [1-sentence note] |
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| Audience engagement | 20% | [X] | [X] | [1-sentence note] |
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| Follower growth | 15% | [X] | [X] | [1-sentence note] |
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| Platform strategy fit | 15% | [X] | [X] | [1-sentence note] |
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| Competitive position | 15% | [X] | [X] | [1-sentence note] |
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| **Total** | 100% | — | **[X/100]** | [Overall verdict] |
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**Overall verdict:** 🟢 Strong (80–100) / 🟡 Developing (60–79) / 🔴 Needs work (<60)
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---
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## 2. Platform-by-Platform Analysis
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Repeat this section for each active platform:
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### [Platform Name] — Score: [X/10]
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**Profile health:**
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- Bio / description: [Clear and keyword-rich / generic / missing]
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- Profile photo / banner: [Professional / outdated / mismatched]
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- Link in bio / CTA: [Present and current / missing]
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- Pinned content: [Exists and strategic / outdated / none]
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- Contact info / location: [Complete / incomplete]
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**Audience:**
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- Followers: [X]
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- Follower growth (audit period): [+X% / -X% / flat]
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- Follower quality: [Relevant audience / mixed / unclear]
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**Content performance:**
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| Metric | Your account | Benchmark / competitor | Gap |
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|---|---|---|---|
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| Posts per week | [X] | [X] | [+/- X] |
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| Average engagement rate | [X%] | [X%] | [+/- X%] |
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| Average reach per post | [X] | [X] | [+/- X] |
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| Top format by engagement | [e.g. carousel] | [e.g. video] | [Match / mismatch] |
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**Content audit — what you posted:**
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| Content type | % of posts | Avg engagement | Verdict |
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|---|---|---|---|
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| Educational / how-to | [X%] | [X%] | [Keep / scale / drop] |
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| Product / promotional | [X%] | [X%] | [Keep / scale / drop] |
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| Behind-the-scenes | [X%] | [X%] | [Keep / scale / drop] |
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| Social proof / testimonials | [X%] | [X%] | [Keep / scale / drop] |
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| Engagement bait / conversation starters | [X%] | [X%] | [Keep / scale / drop] |
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**Top 3 performing posts:**
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1. [Post description + why it worked]
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2. [Post description + why it worked]
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3. [Post description + why it worked]
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**Bottom 3 performing posts:**
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1. [Post description + why it underperformed]
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2. [Post description + why it underperformed]
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3. [Post description + why it underperformed]
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**Posting patterns:**
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- Best performing days: [e.g. Tue, Thu]
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- Best performing times: [e.g. 08:00–10:00]
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- Actual posting pattern: [e.g. sporadic / daily / consistent]
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- Consistency score: [Consistent / irregular / sporadic]
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**Platform verdict:** [2–3 sentences on what's working, what isn't, and the #1 change to make]
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---
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## 3. Competitive Benchmarking
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Compare against 2–3 competitors or aspirational accounts:
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| Metric | [Your brand] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
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|---|---|---|---|---|
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| LinkedIn followers | | | | |
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| LinkedIn eng. rate | | | | |
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| Instagram followers | | | | |
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| Instagram eng. rate | | | | |
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| Post frequency (all platforms) | | | | |
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| Content formats used | | | | |
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| Top content theme | | | | |
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**Competitive gaps:**
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- **Where you're ahead:** [Specific metrics or tactics where you outperform]
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- **Where you're behind:** [Specific gaps — follower count, engagement, content variety]
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- **Opportunities they're missing:** [Whitespace you could own]
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**What competitors are doing well that you should steal (ethically):**
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1. [Tactic / format / approach]
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2. [Tactic / format / approach]
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3. [Tactic / format / approach]
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---
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## 4. Content Strategy Assessment
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**Are you posting the right mix?**
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| Principle | Met? | Evidence | Recommendation |
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|---|---|---|---|
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| 80/20 rule: audience value vs self-promotion | [Yes/No] | [X% promotional posts] | [...] |
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| Consistent content pillars | [Yes/No] | [Pillars identified or not] | [...] |
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| Format variety (not just text posts) | [Yes/No] | [Format breakdown] | [...] |
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| Regular engagement with audience | [Yes/No] | [Reply rate, comment engagement] | [...] |
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| SEO / discoverability in profiles and posts | [Yes/No] | [Keywords, hashtags used] | [...] |
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**Content gaps identified:**
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- [Gap 1: e.g. No video content despite video outperforming text on Instagram]
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- [Gap 2: e.g. No customer stories or social proof]
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- [Gap 3: e.g. Hashtag strategy missing — no discoverability beyond existing followers]
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---
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## 5. Audience Insights
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**Follower quality assessment:**
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- Do followers match the target audience? [Yes / Partially / No]
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- Signs of inorganic growth? [e.g. high follower count, very low engagement = possible bought followers]
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- Most engaged audience segments: [e.g. industry, role, geography if visible from analytics]
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**Engagement quality:**
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- Comment sentiment: [Positive / Mixed / Negative / Sparse]
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- Are comments substantive or just emoji reactions? [Substantive / Surface-level]
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- Are you responding to comments? [Always / Sometimes / Rarely / Never]
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- DMs / direct inquiries from social: [High / Low / None tracked]
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---
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## 6. Prioritised Action Plan
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Ranked by impact × effort:
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### 🔴 Do immediately (this week)
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| Action | Platform | Why | Expected impact |
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|---|---|---|---|
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| [e.g. Update LinkedIn bio with clear value prop and keywords] | LinkedIn | Profile discovery | Higher profile views |
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| [e.g. Pin best-performing post to top of profile] | Instagram | First impression | Higher follow rate |
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| [e.g. Add link in bio with UTM tracking] | All | Traffic attribution | Measurable ROI |
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### 🟡 Do this month
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| Action | Platform | Why | Expected impact |
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| [e.g. Launch a weekly educational carousel series] | LinkedIn | Fills content gap, high engagement format | +X% engagement rate |
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| [e.g. Start responding to all comments within 24h] | All | Signals algorithm engagement | Improved reach |
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| [e.g. Test video format 2x per week] | Instagram / TikTok | Underutilised high-reach format | Follower growth |
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### 🟢 Do this quarter
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| Action | Platform | Why | Expected impact |
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|---|---|---|---|
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| [e.g. Define 3–5 content pillars and build a monthly calendar] | All | Strategic consistency | Compound growth |
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| [e.g. Run a hashtag audit — identify 15–20 relevant tags per platform] | Instagram / LinkedIn | Discoverability | Organic reach |
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| [e.g. Source 3 customer stories for social proof content] | All | Social proof pillar | Trust + conversion |
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---
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## 7. 30-Day Quick Win Plan
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The fastest way to improve the score by 10+ points:
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| Week | Priority action | Platform | Owner | Success metric |
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|---|---|---|---|---|
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| 1 | [e.g. Fix all profile gaps — bio, photo, CTA, pinned post] | All | [Name] | 100% profile completeness |
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| 2 | [e.g. Post 3x educational carousel / video this week] | LinkedIn / IG | [Name] | ≥X% engagement rate |
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| 3 | [e.g. Engage actively — comment on 10 accounts per day] | LinkedIn / IG | [Name] | +X new followers |
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| 4 | [e.g. Review analytics and double down on best format] | All | [Name] | Identify top performing format |
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---
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## Quality Checks
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- [ ] Every platform scored against objective criteria, not guesswork
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- [ ] Competitive benchmarks use real data, not assumptions
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- [ ] Content audit covers actual post types posted, not idealised mix
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- [ ] Recommendations are specific and actionable — not "post more content"
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- [ ] Action plan is sequenced by impact × effort, not just effort
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- [ ] 30-day plan has named owners and measurable success metrics
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## Example Trigger Phrases
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- "Audit our social media presence"
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- "Review our Instagram and LinkedIn performance"
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- "How are we doing on social compared to competitors?"
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- "What's working and what isn't on our social channels?"
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- "Give me a social media health check for [brand]"
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## Anti-Patterns
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- [ ] Do not score platforms against guesswork — every score must be based on actual metrics provided or observable data
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- [ ] Do not write recommendations as "post more content" or "improve engagement" — every action must be specific and measurable
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- [ ] Do not use competitor benchmarks that are not based on real data — fabricated benchmarks invalidate the competitive gap analysis
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- [ ] Do not audit content mix based on what should have been posted — analyse what was actually posted during the audit period
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- [ ] Do not sequence the action plan by effort alone — sequence by impact × effort so the highest-value actions come first
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