mohitagw15856
115 lines
3.9 KiB
Markdown
115 lines
3.9 KiB
Markdown
---
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name: go-to-market-planner
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description: Builds go-to-market (GTM) plans for product launches, feature releases, and new market entries. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Triggers on "go-to-market", "GTM plan", "product launch plan", "launch strategy", "release plan".
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---
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# Go-to-Market Planner Skill
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Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics.
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## Launch Tier Framework
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Before planning, classify the launch:
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| Tier | Scope | Typical Effort | Examples |
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|---|---|---|---|
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| **Tier 1 — Major Launch** | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line |
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| **Tier 2 — Feature Launch** | Significant new capability | 4–6 weeks | Major feature, API release, new integration |
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| **Tier 3 — Incremental Release** | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement |
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Always confirm tier with the user before proceeding.
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---
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## GTM Plan Output Format
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### GTM Plan — [Product/Feature Name] — [Launch Date]
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**Launch Tier:** [1 / 2 / 3]
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**Launch Owner (PM):** [Name]
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**Target Launch Date:** [Date]
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**Soft Launch Date (Beta/Limited):** [Date, if applicable]
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---
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### 1. What We're Launching
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**One-line description:** [What it is, for whom, and why now]
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**Key customer problem solved:** [Specific pain point]
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**Key differentiator:** [Why ours, why now]
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---
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### 2. Target Audience
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**Primary segment:** [Who benefits most — be specific]
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**Secondary segment:** [Who else benefits]
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**Not for:** [Who this is NOT for — helps sales and support]
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---
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### 3. Messaging
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**Headline:** [Customer-facing headline — lead with outcome, not feature]
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**Sub-headline:** [Supporting context — how it works or why it matters]
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**3 key messages:**
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1. [Problem solved]
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2. [How it works / what's new]
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3. [Proof / social proof / data]
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**Elevator pitch (30 seconds):**
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> [For [target user] who [has this problem], [product/feature] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].]
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---
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### 4. Launch Activities by Function
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| Function | Activity | Owner | Due Date | Status |
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|---|---|---|---|---|
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| Product | Feature flagging / rollout plan | PM | [date] | |
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| Marketing | Blog post / landing page | Marketing | [date] | |
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| Marketing | Email campaign to existing users | Marketing | [date] | |
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| Marketing | Social media content | Marketing | [date] | |
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| Sales | Sales enablement deck | PM + Sales | [date] | |
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| Sales | FAQ for sales team | PM | [date] | |
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| Support | Help centre articles | Support | [date] | |
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| Support | Support team training | Support | [date] | |
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| Engineering | Monitoring/alerting in place | Eng | [date] | |
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---
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### 5. Success Metrics
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| Metric | Baseline | Target | Measurement Window |
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|---|---|---|---|
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| [Adoption metric] | [X] | [Y] | 30 days post-launch |
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| [Engagement metric] | [X] | [Y] | 60 days post-launch |
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| [Business metric] | [X] | [Y] | 90 days post-launch |
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---
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### 6. Risks & Contingencies
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| Risk | Likelihood | Impact | Mitigation |
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|---|---|---|---|
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| [Risk] | H/M/L | H/M/L | [Action if it happens] |
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---
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### 7. Launch Day Checklist
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- [ ] Feature live for [X%] of users
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- [ ] Monitoring dashboard active
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- [ ] Support team briefed
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- [ ] Blog post published
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- [ ] Email sent / scheduled
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- [ ] Sales team notified
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- [ ] Executive announcement sent (if Tier 1)
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- [ ] Rollback procedure confirmed
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---
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## Guidelines
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- Never plan a Tier 1 launch without at least 8 weeks of lead time
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- Always include a "Not for" section — it prevents misdirected sales and support tickets
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- Recommend a soft launch to 5–10% of users before full rollout for any Tier 1 or 2 launch
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- Post-launch retrospective should be scheduled at launch planning time — don't leave it to chance
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