Files
pm-claude-skills/exports/aider/pm-delivery/ab-test-planner/ab-test-planner.md
T
mohitagw15856 036511ab3e Windsurf + Aider targets, MCP server, and demo placement (#33)
Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>
2026-06-17 23:15:38 +01:00

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# A/B Test Planner Skill
Design experiments that produce trustworthy results — not just directional signals. Every test output includes hypothesis, success metrics, sample size, duration, and a results interpretation guide.
## Required Inputs
Ask the user for these if not provided:
- **What is being tested** (feature, UI change, copy, pricing, onboarding step)
- **Hypothesis** (or ask to help formulate one)
- **Primary metric** (conversion rate, click-through, completion rate, etc.)
- **Baseline rate** and **minimum detectable effect** (MDE)
- **Daily eligible users** (to calculate duration)
## Experiment Design Checklist
Before running any test, confirm:
- [ ] Clear hypothesis with predicted direction
- [ ] Single primary metric (plus up to 2 guardrail metrics)
- [ ] Minimum detectable effect (MDE) defined
- [ ] Sample size calculated
- [ ] Test duration estimated
- [ ] Segment isolated (no overlap with other running tests)
- [ ] Rollback plan defined
## Hypothesis Template
> "We believe that [change] will cause [primary metric] to [increase/decrease] by [X%] for [user segment], because [rationale based on data or insight]."
Never run a test without a directional hypothesis. "Let's just see what happens" is not a hypothesis.
## Sample Size Calculator Logic
Use this formula (provide the output, not the formula, to the user):
- **Baseline conversion rate:** Current rate of primary metric
- **MDE:** Smallest change worth detecting (recommend 1020% relative lift for most features)
- **Statistical power:** 80% (standard)
- **Significance level:** 95% (p < 0.05)
For common scenarios, provide pre-calculated estimates:
| Baseline Rate | MDE (Relative) | Required Sample per Variant |
|---|---|---|
| 5% | 20% | ~19,000 |
| 10% | 15% | ~14,000 |
| 20% | 10% | ~15,000 |
| 40% | 10% | ~9,500 |
| 60% | 5% | ~42,000 |
Always warn: "These are estimates. Use a tool like Evan Miller's calculator or Statsig for precision."
## Test Duration Guidance
Minimum: 2 full weeks (to capture weekly seasonality)
Maximum: 4 weeks (novelty effect distorts results beyond this)
`Duration = Required sample ÷ (Daily traffic × % exposed)`
Flag if traffic is too low to reach significance in under 8 weeks — recommend a different approach (e.g., holdout test, qualitative research).
## Output Format
### A/B Test Plan — [Test Name] — [Date]
**Hypothesis:**
> [Filled hypothesis template]
**Variants:**
- Control (A): [Current experience]
- Treatment (B): [Changed experience — be specific]
**Primary Metric:** [Metric name + how measured]
**Guardrail Metrics:** [Metrics that must not degrade]
**Target Segment:** [Who sees the test — % of traffic, user type]
**Traffic Split:** [50/50 recommended unless ramp-up needed]
**Sample Size Required:** ~[N] users per variant
**Estimated Duration:** [X] weeks (based on [Y] daily eligible users)
**Significance Threshold:** 95% confidence, 80% power
**Exclusions:** [Any user segments to exclude and why]
**Rollback Trigger:** If [guardrail metric] degrades by [X%], stop the test immediately.
**Results Interpretation Guide:**
- ✅ Ship if: Treatment shows [X%]+ lift on primary metric at 95% confidence AND guardrail metrics are stable
- 🔄 Iterate if: Direction is positive but not significant — consider extending or redesigning
- ❌ Reject if: No lift or negative direction at significance
- ⚠️ Inconclusive: Do not ship. Do not call it a win.
---
## Guidelines
- Always recommend against peeking at results before the test reaches planned sample size — explain p-hacking risk
- If user wants to test multiple variants, explain the multiple comparisons problem and recommend a Bonferroni correction or a Bayesian approach
- If traffic is very low (<1,000 users/day), recommend qualitative alternatives: moderated testing, 5-second tests, or user interviews
- Never approve a test with no guardrail metrics — always protect revenue, retention, or core engagement
## Anti-Patterns
- [ ] Do not run a test without a directional hypothesis — "let's see what happens" produces uninterpretable results
- [ ] Do not declare a winner before reaching the pre-planned sample size — peeking at results inflates false positive rates
- [ ] Do not test multiple independent changes in a single variant — you won't know which change caused the result
- [ ] Do not use engagement metrics (clicks, time-on-page) as the primary metric when the goal is revenue or retention — proxy metrics mislead
- [ ] Do not ignore guardrail metrics — a conversion lift that causes a support ticket spike is not a win
## Quality Checks
- [ ] Hypothesis is directional (predicts a specific direction and magnitude, not "let's see")
- [ ] Primary metric is singular (guardrail metrics are secondary)
- [ ] Sample size is calculated from actual MDE and baseline (not guessed)
- [ ] Test duration accounts for weekly seasonality (minimum 2 weeks)
- [ ] Guardrail metrics are defined (at least one to protect revenue or core engagement)
- [ ] Rollback trigger is specified with a concrete threshold