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+---
+description: Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
+argument-hint: "<your product or market>"
+---
+
+# /competitive-analysis -- Competitive Landscape Analysis
+
+Research and analyze your competitive landscape. Identifies direct and indirect competitors, maps positioning, and surfaces differentiation opportunities.
+
+## Invocation
+
+```
+/competitive-analysis AI-powered project management tools
+/competitive-analysis Our product vs Notion, Asana, and Monday.com
+/competitive-analysis [upload a competitor list or market brief]
+```
+
+## Workflow
+
+### Step 1: Understand the Competitive Context
+
+Ask:
+- What is your product? What category does it compete in?
+- Any specific competitors you want analyzed? Or should I identify them?
+- What's the lens? (feature comparison, positioning, pricing, go-to-market)
+- What will you use this analysis for? (strategy, sales enablement, investor pitch, product roadmap)
+
+### Step 2: Identify Competitors
+
+Apply the **competitor-analysis** skill:
+
+- Identify 5 direct competitors (same category, same buyer)
+- Identify 2-3 indirect competitors (different approach, same job-to-be-done)
+- Note emerging/disruptive players if relevant
+- Use web research to gather current information
+
+### Step 3: Analyze Each Competitor
+
+For each competitor:
+- **Positioning**: How they describe themselves, target audience, key messaging
+- **Strengths**: What they do well, where they win
+- **Weaknesses**: Where they fall short, common complaints
+- **Pricing**: Model and price points (if public)
+- **Market traction**: Funding, team size, customer base signals
+- **Recent moves**: New features, partnerships, pivots
+
+### Step 4: Generate Competitive Analysis
+
+```
+## Competitive Analysis: [Your Product/Market]
+
+**Date**: [today]
+**Analyzed**: [count] competitors
+
+### Market Overview
+[2-3 sentences on market dynamics, trends, and where it's heading]
+
+### Competitive Landscape
+| Competitor | Category | Target | Positioning | Strength | Weakness |
+|-----------|----------|--------|------------|----------|----------|
+
+### Feature Comparison Matrix
+| Capability | Your Product | Competitor A | Competitor B | Competitor C |
+|-----------|-------------|-------------|-------------|-------------|
+
+### Positioning Map
+[2x2 matrix showing competitive positioning on key dimensions]
+
+### Differentiation Opportunities
+1. **[Opportunity]** — [why it's defensible and valuable]
+2. ...
+
+### Competitive Threats
+1. **[Threat]** — [what to watch for, recommended response]
+2. ...
+
+### Recommendations
+- **Double down on**: [your unique advantages]
+- **Close the gap on**: [table-stakes features you're missing]
+- **Ignore**: [competitor moves that aren't worth responding to]
+```
+
+Save as markdown.
+
+### Step 5: Offer Next Steps
+
+- "Want me to **create a battlecard** for sales against a specific competitor?"
+- "Should I **develop positioning** that differentiates from the top competitors?"
+- "Want me to **identify feature gaps** to close and add to the roadmap?"
+
+## Notes
+
+- Web research is used for current competitor data — results are as fresh as available sources
+- Distinguish between "table stakes" (must-have to compete) and "differentiators" (must-have to win)
+- Don't just list features — analyze *why* competitors make the choices they make
+- Pricing intelligence should note whether pricing is public, usage-based, or requires sales contact
+- Update this analysis quarterly — competitive landscapes shift fast