pm-skills/pm-market-research/commands/competitive-analysis.md

description, argument-hint

description	argument-hint
Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities	<your product or market>

/competitive-analysis -- Competitive Landscape Analysis

Research and analyze your competitive landscape. Identifies direct and indirect competitors, maps positioning, and surfaces differentiation opportunities.

Invocation

/competitive-analysis AI-powered project management tools
/competitive-analysis Our product vs Notion, Asana, and Monday.com
/competitive-analysis [upload a competitor list or market brief]

Workflow

Step 1: Understand the Competitive Context

Ask:

• What is your product? What category does it compete in?
• Any specific competitors you want analyzed? Or should I identify them?
• What's the lens? (feature comparison, positioning, pricing, go-to-market)
• What will you use this analysis for? (strategy, sales enablement, investor pitch, product roadmap)

Step 2: Identify Competitors

Apply the competitor-analysis skill:

• Identify 5 direct competitors (same category, same buyer)
• Identify 2-3 indirect competitors (different approach, same job-to-be-done)
• Note emerging/disruptive players if relevant
• Use web research to gather current information

Step 3: Analyze Each Competitor

For each competitor:

• Positioning: How they describe themselves, target audience, key messaging
• Strengths: What they do well, where they win
• Weaknesses: Where they fall short, common complaints
• Pricing: Model and price points (if public)
• Market traction: Funding, team size, customer base signals
• Recent moves: New features, partnerships, pivots

Step 4: Generate Competitive Analysis

## Competitive Analysis: [Your Product/Market]

**Date**: [today]
**Analyzed**: [count] competitors

### Market Overview
[2-3 sentences on market dynamics, trends, and where it's heading]

### Competitive Landscape
| Competitor | Category | Target | Positioning | Strength | Weakness |
|-----------|----------|--------|------------|----------|----------|

### Feature Comparison Matrix
| Capability | Your Product | Competitor A | Competitor B | Competitor C |
|-----------|-------------|-------------|-------------|-------------|

### Positioning Map
[2x2 matrix showing competitive positioning on key dimensions]

### Differentiation Opportunities
1. **[Opportunity]** — [why it's defensible and valuable]
2. ...

### Competitive Threats
1. **[Threat]** — [what to watch for, recommended response]
2. ...

### Recommendations
- **Double down on**: [your unique advantages]
- **Close the gap on**: [table-stakes features you're missing]
- **Ignore**: [competitor moves that aren't worth responding to]

Save as markdown.

Step 5: Offer Next Steps

• "Want me to create a battlecard for sales against a specific competitor?"
• "Should I develop positioning that differentiates from the top competitors?"
• "Want me to identify feature gaps to close and add to the roadmap?"

Notes

• Web research is used for current competitor data — results are as fresh as available sources
• Distinguish between "table stakes" (must-have to compete) and "differentiators" (must-have to win)
• Don't just list features — analyze why competitors make the choices they make
• Pricing intelligence should note whether pricing is public, usage-based, or requires sales contact
• Update this analysis quarterly — competitive landscapes shift fast