Pawel Huryn
66 lines
3.2 KiB
Markdown
66 lines
3.2 KiB
Markdown
---
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name: customer-journey-map
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description: "Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey."
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---
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## Customer Journey Map
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Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
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### Context
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You are creating a customer journey map for **$ARGUMENTS**.
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If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
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### Instructions
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1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
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2. **Map the journey stages** (adapt to the product):
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| Stage | Description |
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|---|---|
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| **Awareness** | How do they first learn about the product? |
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| **Consideration** | What do they evaluate? What alternatives do they compare? |
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| **Acquisition** | How do they sign up or purchase? |
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| **Onboarding** | First experience with the product — time to value |
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| **Engagement** | Regular usage — building habits |
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| **Retention** | What keeps them coming back? What might cause churn? |
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| **Advocacy** | When and why do they recommend the product to others? |
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3. **For each stage, document**:
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- **Touchpoints**: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
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- **User actions**: What they do at this stage
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- **Thoughts & questions**: What's on their mind ("Is this worth my time?" "How do I...?")
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- **Emotions**: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
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- **Pain points**: Friction, confusion, drop-off risks
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- **Opportunities**: How to improve the experience at this point
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4. **Identify critical moments**:
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- **Aha moment**: When the user first experiences core value
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- **Moments of truth**: Decision points where they commit or abandon
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- **Churn triggers**: Where users most commonly drop off
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5. **Create the journey map table**:
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| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity |
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|---|---|---|---|---|---|
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6. **Recommend prioritized improvements**:
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- Which pain points have the highest impact on conversion or retention?
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- What quick wins can improve the experience immediately?
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- What requires deeper investment but has the biggest payoff?
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Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.
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---
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### Further Reading
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- [User Journey Mapping 101](https://www.productcompass.pm/p/user-journey-mapping-101)
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- [Funnel Analysis 101: How to Track and Optimize Your User Journey](https://www.productcompass.pm/p/funnel-analysis)
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- [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques)
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- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)
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