Pawel Huryn
99 lines
3.4 KiB
Markdown
99 lines
3.4 KiB
Markdown
---
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description: Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit
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argument-hint: "<product or marketing challenge>"
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---
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# /market-product -- Marketing Creative Toolkit
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Generate creative marketing assets: campaign ideas, positioning statements, value prop copy, and product naming options. All in one workflow or pick specific modules.
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## Invocation
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```
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/market-product AI scheduling tool for remote teams — need launch marketing
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/market-product Help me position our analytics product against enterprise competitors
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/market-product We need a name for our new developer productivity feature
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```
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## Workflow
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### Step 1: Understand the Marketing Need
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Ask:
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- What is the product? Target audience?
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- What do you need? (full marketing toolkit, or specific: ideas, positioning, naming, copy)
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- What's the context? (launch, rebrand, campaign, competitive repositioning)
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- Any existing brand guidelines or tone of voice?
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### Step 2: Generate Based on Need
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**Marketing Ideas** — apply **marketing-ideas** skill:
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- 5 creative, cost-effective campaign ideas
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- Each with: channel, messaging angle, engagement rationale, estimated effort
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- Mix of quick wins and bigger bets
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**Positioning** — apply **positioning-ideas** skill:
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- Identify top 5 competitors for positioning context
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- Generate 3-5 positioning statements differentiated from each
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- Include rationale for each positioning angle
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**Value Proposition Statements** — apply **value-prop-statements** skill:
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- Generate copy for marketing, sales, and onboarding contexts
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- Segment-specific variations
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- Short (tagline), medium (elevator pitch), and long (landing page) versions
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**Product Naming** — apply **product-name** skill:
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- Brainstorm 5 unique, memorable names
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- Each with: rationale, brand alignment, domain availability notes
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- Check for unintended meanings or conflicts
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### Step 3: Generate Output
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```
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## Marketing Toolkit: [Product]
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**Date**: [today]
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**Context**: [launch / rebrand / campaign / etc.]
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### Marketing Campaign Ideas
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| # | Idea | Channel | Effort | Expected Impact |
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|---|------|---------|--------|----------------|
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### Positioning Options
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| # | Positioning | vs Competitor | Strength | Risk |
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|---|-----------|--------------|----------|------|
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**Recommended positioning**: [which and why]
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### Value Prop Copy
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**Tagline**: [one line]
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**Elevator pitch**: [2-3 sentences]
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**Landing page hero**: [headline + subheading]
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**Sales one-liner**: [for sales conversations]
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### Product Name Options (if requested)
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| # | Name | Rationale | Domain | Risk |
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|---|------|----------|--------|------|
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### Messaging Matrix
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| Audience | Key Message | Proof Point | CTA |
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|----------|-----------|------------|-----|
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```
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Save as markdown.
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### Step 4: Offer Next Steps
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- "Want me to **draft full marketing content** (blog post, email, social)?"
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- "Should I **define the North Star metric** for this campaign?"
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- "Want me to **create a competitive battlecard** to support positioning?"
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- "Should I **plan the full launch**?"
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## Notes
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- Positioning should be tested, not assumed — recommend A/B testing headlines
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- Value prop copy should use the customer's language, not internal jargon
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- Marketing ideas should be specific and actionable, not generic ("use social media")
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- Product names should be checked for trademark conflicts before committing
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- Always tie marketing back to customer JTBD, not product features
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