Pawel Huryn
117 lines
4.0 KiB
Markdown
117 lines
4.0 KiB
Markdown
---
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description: Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
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argument-hint: "<product or growth challenge>"
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---
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# /growth-strategy -- Growth Loops & GTM Motions
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Identify and design the growth mechanisms that will drive sustainable traction. Evaluates five growth loop types and seven GTM motions to build a balanced acquisition and expansion strategy.
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## Invocation
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```
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/growth-strategy B2B collaboration tool — growth has stalled at 5K users
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/growth-strategy Consumer fitness app looking for viral growth
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/growth-strategy [upload product metrics or growth data]
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```
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## Workflow
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### Step 1: Understand Growth Context
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Ask:
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- What is the product? Who uses it?
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- Current growth metrics: user count, growth rate, acquisition channels
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- What's working? What's not?
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- Business model: how does revenue relate to user growth?
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- Team and budget: what resources can you put toward growth?
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### Step 2: Evaluate Growth Loops
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Apply the **growth-loops** skill:
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Analyze five growth loop types for your product:
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1. **Viral Loop**: Users invite others as part of natural product use
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2. **Usage Loop**: More usage creates more value, bringing users back
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3. **Collaboration Loop**: Product becomes more valuable when used with others
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4. **User-Generated Content Loop**: Users create content that attracts new users
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5. **Referral Loop**: Satisfied users actively recommend to others
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For each applicable loop: mechanism, requirements, expected impact, implementation effort.
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### Step 3: Evaluate GTM Motions
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Apply the **gtm-motions** skill:
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Assess seven GTM approaches:
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1. **Inbound**: Content, SEO, thought leadership
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2. **Outbound**: Sales, cold outreach, account-based
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3. **Paid Digital**: SEM, social ads, display, retargeting
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4. **Community**: Forums, events, user groups, developer relations
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5. **Partners**: Integrations, resellers, co-marketing
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6. **ABM (Account-Based Marketing)**: Targeted enterprise acquisition
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7. **PLG (Product-Led Growth)**: Free tier, self-serve, product virality
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For each: fit for your product, expected CAC, timeline to results, tools needed.
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### Step 4: Design Growth Strategy
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```
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## Growth Strategy: [Product]
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**Date**: [today]
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**Current state**: [user count, growth rate, key channels]
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**Growth goal**: [target]
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### Recommended Growth Loops
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| Loop Type | Mechanism | Fit | Impact | Effort | Priority |
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|----------|-----------|-----|--------|--------|----------|
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### Primary Growth Loop: [Type]
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**How it works**: [step-by-step mechanism]
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**Requirements**: [what needs to be true/built]
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**Key metrics**: [how to measure loop health]
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**Implementation plan**: [concrete next steps]
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### Secondary Growth Loop: [Type]
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[same format]
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### GTM Motion Mix
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| Motion | Investment | Expected ROI | Timeline | Tools |
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|--------|-----------|-------------|----------|-------|
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### Growth Experiments
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| # | Experiment | Tests What | Effort | Expected Learning |
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|---|-----------|-----------|--------|------------------|
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### Growth Metrics Framework
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- **North Star**: [growth metric]
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- **Loop health**: [metrics per loop]
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- **CAC by channel**: [tracking approach]
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- **Payback period**: [target]
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### 90-Day Growth Plan
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**Month 1**: [focus areas and experiments]
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**Month 2**: [scale what works, cut what doesn't]
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**Month 3**: [optimize and systematize]
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```
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Save as markdown.
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### Step 5: Offer Next Steps
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- "Want me to **plan a specific launch campaign**?"
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- "Should I **create marketing content** for the inbound motion?"
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- "Want me to **set up metrics** to track growth loop health?"
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- "Should I **design a referral program** based on the referral loop?"
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## Notes
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- Growth loops compound; growth tactics don't — prioritize loops over one-off campaigns
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- The best growth loop uses the product itself as the channel (PLG, viral, collaboration)
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- Not every loop works for every product — a B2B analytics tool won't go viral on TikTok
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- Budget should follow learning: invest small in experiments, then scale what proves out
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- CAC should be < 1/3 of LTV for sustainable growth — flag if projected CAC is too high
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