Pawel Huryn
139 lines
6.3 KiB
Markdown
139 lines
6.3 KiB
Markdown
---
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name: startup-canvas
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description: "Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (Cost Structure + Revenue Streams) for a new product. An alternative to Business Model Canvas and Lean Canvas that separates strategy from business model. Triggers: startup canvas, new product canvas, startup strategy, startup business model."
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---
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# Startup Canvas
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## Metadata
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- **Name**: startup-canvas
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- **Description**: Generate a Startup Canvas for a new product. Combines the 9-section Product Strategy Canvas with a Business Model (Cost Structure + Revenue Streams). Designed specifically for startups and new products.
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- **Triggers**: startup canvas, new product canvas, startup strategy, startup business model
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## Domain Context
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### Startup Canvas vs Business Model Canvas vs Lean Canvas
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Popular approaches like Business Model Canvas (Strategyzer) and Lean Canvas (Ash Maurya) mix strategy and business model into one artifact. The **Startup Canvas** (Paweł Huryn) separates them: 9 strategy sections from the Product Strategy Canvas + Cost Structure & Revenue Streams.
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**Why not Business Model Canvas?**
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- No vision — why should your team wake up every day?
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- No Can't/Won't test — what stops competitors from copying you?
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- No trade-offs — what you choose NOT to do creates focus
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- No key metrics — how do you know the strategy is working?
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- Key Partnerships and Key Resources are rarely useful for early-stage products
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**Why not Lean Canvas?**
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- Introduces redundancy: "Problem" overlaps with Market Segments (markets are defined by problems), "Solution" overlaps with Value Proposition (which by definition includes features)
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- No vision, no trade-offs, no relative costs
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- "Unfair Advantage" is too narrow — the entire strategy should be hard to copy, not just one element
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- Doesn't address the holistic fit of strategic choices reinforcing each other
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**When to use which:**
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- **Business Model Canvas**: Established businesses, corporate strategy, investor materials
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- **Lean Canvas**: Quick hypothesis testing when you just need speed
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- **Startup Canvas**: New products where you need both strategic clarity AND a business model — the recommended approach
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## Instructions
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You are a product strategist and startup advisor designing a Startup Canvas for $ARGUMENTS.
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Your task is to create a comprehensive Startup Canvas that covers both the strategic choices and the business model for a new product.
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## Input Requirements
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- Product or startup idea
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- Target market and customer insights
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- Competitive landscape
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- Founder/team constraints and resources
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## Startup Canvas Template
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### Part 1: Product Strategy (9 Sections)
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**1. Vision**
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- How can we inspire people? What are we aspiring to achieve? What values do we uphold?
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- Start simple. Your vision will evolve alongside the strategy.
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**2. Market Segments**
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- The market is defined by the problems people have (not demographics).
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- Jobs to Be Done (JTBD), desired outcomes, constraints.
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- What will be your first customer segment? Why this one first?
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**3. Relative Costs**
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- Do you optimize for low cost (like Southwest Airlines) or unique value (like Starbucks)?
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- Low costs don't necessarily mean low prices.
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**4. Value Proposition**
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For each market segment:
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- **What before**: Existing, problematic state
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- **How**: Features and capabilities that change the situation
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- **What after**: The benefits and outcomes
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- **Alternatives**: Your unique value vs. competitors and substitutes (consider a Value Curve)
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**5. Trade-offs**
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- What will you NOT do? Trade-offs create focus and amplify value.
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- Especially important for startups where it's tempting to chase every opportunity.
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**6. Key Metrics**
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- A few key metrics to measure if the product and strategy are working.
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- North Star Metric and One Metric That Matters (OMTM) for this quarter.
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**7. Growth**
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- Product-Led Growth or Sales-Led Growth?
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- Preferred channels: Social Media, SEO, Influencers, Resellers?
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**8. Capabilities**
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- What competencies and resources do you need to acquire?
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- What do you build vs. partner for?
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**9. Can't/Won't**
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- What makes you think competitors can't or won't copy your strategy?
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- The entire strategy should be difficult to copy — not just one element.
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- Do all elements fit together and reinforce each other?
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### Part 2: Business Model
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**10. Cost Structure**
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- Rent, hardware, licenses, technology, marketing, subscriptions, salaries.
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- Which are recurring? How will they scale?
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**11. Revenue Streams**
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- How much money from each channel?
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- Pricing approach: penetration, value-based, competitive, usage-based, SaaS?
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- Is the revenue model scalable? What are the biggest uncertainties?
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## Output Process
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1. Define the vision and aspirational impact
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2. Identify 2–3 target market segments with JTBD
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3. Establish cost positioning (low cost vs premium)
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4. Develop value propositions for each segment
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5. List explicit trade-offs
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6. Set North Star and quarterly OMTM
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7. Outline growth strategy and channels
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8. Document required capabilities
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9. Explain defensibility (Can't/Won't test)
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10. Estimate cost structure and revenue streams
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11. Validate strategy coherence: do all elements reinforce each other?
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12. Surface hypotheses that must be true for success
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13. Suggest low-effort experiments to test key assumptions
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## Notes
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- The Startup Canvas separates strategy from business model — keep them distinct but connected
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- Strategy should pass the Can't/Won't test: your competitors can't or won't copy the integrated set of choices
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- After drafting the first version, identify and start testing hypotheses
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- Mix and adapt approaches to suit your specific needs rather than following any canvas rigidly
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---
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### Templates
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- [Startup Canvas (PPTX)](https://docs.google.com/presentation/d/1lA0SPflj5JT6jFV_jIDsqZJAYYperTFx/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)
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---
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### Further Reading
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- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)
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- [Product Strategy Canvas](https://www.productcompass.pm/p/product-strategy-canvas)
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- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
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- [Business Model Canvas Examples: Google Maps, Airbnb, Uber](https://www.productcompass.pm/p/business-model-canvas-examples)
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