Pawel Huryn
62 lines
2.9 KiB
Markdown
62 lines
2.9 KiB
Markdown
---
|
|
name: positioning-ideas
|
|
description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."
|
|
---
|
|
# Positioning Ideas
|
|
|
|
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
|
|
|
|
## When to Use
|
|
|
|
- Developing product positioning strategy
|
|
- Differentiating from competitors
|
|
- Crafting brand positioning statements
|
|
- Identifying market positioning gaps
|
|
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
|
|
|
|
## Prompt
|
|
|
|
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
|
|
|
|
Given the following product and market context: $ARGUMENTS
|
|
|
|
Follow these steps:
|
|
|
|
**Step 1: Competitive Landscape Analysis**
|
|
Identify and briefly describe the top 5 competitors in this market. For each, note:
|
|
- Their primary positioning angle
|
|
- Their target audience focus
|
|
- Key differentiators they emphasize
|
|
- Potential positioning gaps they leave open
|
|
|
|
**Step 2: Positioning Brainstorm**
|
|
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
|
|
- Be clearly differentiated from competitor positioning
|
|
- Resonate with the target audience's values and needs
|
|
- Emphasize specific capabilities that competitors downplay or ignore
|
|
- Open an unclaimed market territory
|
|
|
|
**Step 3: Positioning Statements**
|
|
For each idea, provide:
|
|
|
|
1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
|
|
2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
|
|
3. **Supporting Message**: Key supporting messages that reinforce this positioning
|
|
4. **Competitive Advantage**: What specific advantages enable this positioning claim
|
|
|
|
## Tips for Best Results
|
|
|
|
- Provide detailed target audience profiles and their pain points
|
|
- Share your product's unique capabilities and differentiators
|
|
- Mention current positioning (if any) and what's working or not working
|
|
- Include information about competitor positioning and messaging
|
|
- Describe what market segment or niche you want to own
|
|
- Share your long-term vision and business strategy
|
|
|
|
---
|
|
|
|
### Further Reading
|
|
|
|
- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
|
|
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
|