Pawel Huryn
73 lines
2.8 KiB
Markdown
73 lines
2.8 KiB
Markdown
---
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description: Design a value proposition using the 6-part JTBD template — Who, Why, What before, How, What after, Alternatives
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argument-hint: "<product or feature>"
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---
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# /value-proposition -- Value Proposition Design
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Design a clear, compelling value proposition for a product or feature using the 6-part JTBD template. An alternative to Strategyzer's Value Proposition Canvas that starts with the customer and focuses on practical outcomes.
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## Invocation
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```
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/value-proposition AI writing tool for non-native English speakers
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/value-proposition [upload pitch deck, PRD, or competitive analysis]
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/value-proposition # asks about your product
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```
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## Workflow
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### Step 1: Understand the Product and Market
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Accept context from:
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- Product description (verbal or written)
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- Uploaded documents (pitch decks, PRDs, competitive analyses)
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- Existing value propositions to refine
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Ask key questions:
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- What does the product do? Who is it for?
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- What alternatives or workarounds exist today?
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- What customer insights or research do you have?
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### Step 2: Build the Value Proposition
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Apply the **value-proposition** skill to produce the 6-part template:
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```
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## Value Proposition: [Product]
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### For [Segment]:
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1. **Who**: [target user profile and characteristics]
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2. **Why**: [the job they're trying to do, desired outcomes]
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3. **What Before**: [their current painful reality — existing tools, friction, workarounds]
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4. **How**: [your solution — specific features and capabilities that deliver value]
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5. **What After**: [the improved outcome — what becomes possible]
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6. **Alternatives**: [what they'd use without you, and why you're better]
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### Value Proposition Statement
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[One sentence: For [who] who [need], [product] is a [category] that [benefit]. Unlike [alternative], we [differentiator].]
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### Value Proposition Statements (Reusable)
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- Marketing: [...]
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- Sales: [...]
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- Onboarding: [...]
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```
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If the user has multiple segments, create a separate value proposition for each.
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### Step 3: Save and Offer Next Steps
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Save as markdown. Offer:
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- "Want me to **compare this against competitors** with a Value Curve?"
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- "Should I **build a full strategy** around this value proposition?"
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- "Want me to **create a Lean Canvas** or **Startup Canvas** using this?"
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- "Should I **generate marketing messaging** from these value prop statements?"
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## Notes
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- This template starts with the customer (Who/Why) and works toward the solution — unlike Strategyzer's canvas which places the product on the left
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- Each value proposition is segment-specific — different segments get different value props
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- Use a Value Curve (Blue Ocean Strategy) to visually compare your offering against competitors across key factors
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- Value Proposition is one element of product strategy — use `/strategy` for the full picture
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