Pawel Huryn
120 lines
4.7 KiB
Markdown
120 lines
4.7 KiB
Markdown
---
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name: business-model
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description: "Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model or analyzing how a business creates value. Triggers: business model canvas, BMC, business model."
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---
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# Business Model Canvas
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## Metadata
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- **Name**: business-model
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- **Description**: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
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- **Triggers**: business model canvas, BMC, business model, how we make money
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## Instructions
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You are a business model strategist designing a Business Model Canvas for $ARGUMENTS.
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Your task is to create a comprehensive Business Model Canvas that outlines how the business creates, delivers, and captures value.
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## Input Requirements
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- Product or service description
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- Target customer(s) and market
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- Current business operations or assumptions
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- Competitive context or industry dynamics
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## Business Model Canvas Template
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### Left Side: Creating Value
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**1. Key Partners**
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- Who are the key strategic partners and suppliers?
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- What partnerships enable our business model?
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- Which activities do partners handle?
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- Are there joint ventures or co-creation opportunities?
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**2. Key Activities**
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- What key activities does the business perform?
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- What processes are critical to delivering value?
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- Are these activities in-house or outsourced?
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- Production, problem-solving, platform/network activities?
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**3. Key Resources**
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- What resources are necessary to create value?
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- Physical assets, intellectual property, human capital, financial
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- What resources enable key activities and partnerships?
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- What's the minimum viable resource set?
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### Center: The Value Proposition
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**4. Value Propositions**
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- What value do we deliver to customers?
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- Which customer problems do we solve?
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- What needs are satisfied?
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- What products/services address each segment?
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- Quantitative (price, speed, quality) vs. qualitative (design, status)
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### Right Side: Delivering Value
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**5. Customer Relationships**
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- How do we establish and maintain customer relationships?
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- Personal assistance, self-service, automated, community, co-creation
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- Cost of customer acquisition and retention
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- How do we keep customers engaged?
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**6. Channels**
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- How do customers discover and access the value?
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- Awareness: How do customers learn about us?
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- Purchase: How do they buy?
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- Delivery: How is value delivered?
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- After-sales: How do we support customers?
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- Direct vs. indirect, owned vs. partner channels
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**7. Customer Segments**
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- Who are the key customer segments?
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- Mass market, niche market, segmented, multi-sided platform
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- What are their defining characteristics?
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- Distinct needs, channels, relationships, or profitability
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### Bottom: Financial Viability
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**8. Cost Structure**
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- What are the most important costs?
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- Fixed vs. variable costs
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- Cost drivers (scale, automation, labor, infrastructure)
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- Is this a cost-driven or value-driven business?
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**9. Revenue Streams**
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- How does the business make money?
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- Per customer, per transaction, subscription, licensing, rents
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- Pricing mechanisms (fixed, dynamic, value-based)
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- Customer lifetime value and unit economics
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## Output Process
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1. Identify and profile customer segments
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2. Define the core value proposition(s)
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3. Map customer relationships and channels
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4. List key activities and resources
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5. Identify key partners
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6. Outline cost structure
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7. Define revenue streams
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8. Ensure all 9 blocks align and support each other
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9. Test economic viability (LTV > 3x CAC)
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10. Identify key assumptions and risks
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### Domain Context
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**BMC vs Lean Canvas vs Startup Canvas**: Business Model Canvas (9 blocks, balanced, works for any business). Lean Canvas (startup-focused, problem-first, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage). **Startup Canvas** separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure & Revenue Streams). Note: most popular canvas models miss the "Can't/Won't" defensibility question — consider adding it.
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## Notes
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- The Business Model Canvas provides a holistic view of how value flows through the organization
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- Each block should reinforce and support the others
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- Strong business models have clear, defensible value propositions
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- Financial sustainability requires revenue to exceed costs at scale
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- Use this to identify opportunities for innovation and optimization
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---
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### Further Reading
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- [Business Model Canvas Examples: Google Maps, Airbnb, Uber](https://www.productcompass.pm/p/business-model-canvas-examples)
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- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)
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