Pawel Huryn
81 lines
3.6 KiB
Markdown
81 lines
3.6 KiB
Markdown
---
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name: market-segments
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description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, or evaluating new markets. Triggers: market segments, customer segments, target audience, market segmentation, who to target."
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---
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# Market Segments
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## Purpose
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Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
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## Instructions
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You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
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### Input
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Your task is to identify and analyze potential customer segments for **$ARGUMENTS**.
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If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
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### Analysis Steps (Think Step by Step)
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1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS
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2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
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3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments
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4. **Characterization**: For each segment, synthesize profiles and validate distinctness
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5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment
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### Output Structure
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For each of the 3-5 segments, provide:
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**Segment Name & Overview**
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- Clear, memorable segment identifier
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- Size estimate (% of total market or absolute numbers if data available)
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- Growth trajectory and market dynamics
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**Key Demographics & Firmographics**
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- Core characteristics (age, role, company size, industry, geography, etc.)
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- Decision-maker profiles if B2B
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**Jobs-to-be-Done**
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- Primary job and desired outcome for this segment
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- Frequency, context, and stakes of the job
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- Success criteria and desired outcomes
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**Key Pain Points & Obstacles**
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- Barriers to job completion specific to this segment
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- Consequences of not solving the problem
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**Desired Gains & Success Factors**
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- What outcomes matter most to this segment
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- Preferred solution characteristics
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- Cost and time constraints
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**Product Fit Analysis**
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- How well $ARGUMENTS serves this segment's needs
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- Unique value proposition for this segment
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- Potential adoption barriers or resistance
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**Competitive Landscape**
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- Existing solutions or workarounds this segment uses
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- Alternative approaches or competitors
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## Best Practices
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- Ensure segments are measurable, accessible, and distinct
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- Prioritize segments with clear jobs-to-be-done and pain points
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- Validate segment assumptions with available data
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- Consider both greenfield opportunities and underserved segments
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- Flag segments requiring additional market research
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---
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### Further Reading
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- [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques)
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- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)
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- [Crossing the Chasm: The Ultimate Guide For PMs](https://www.productcompass.pm/p/crossing-the-chasm)
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- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)
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- [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course)
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