25 lines
1.2 KiB
Markdown
25 lines
1.2 KiB
Markdown
# pm-marketing-growth
|
|
|
|
Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
|
|
|
|
## Skills (5)
|
|
|
|
- **marketing-ideas** — Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.
|
|
- **north-star-metric** — Identify a North Star Metric and 3-5 Input Metrics.
|
|
- **positioning-ideas** — Brainstorm product positioning ideas differentiated from competitors.
|
|
- **product-name** — Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience.
|
|
- **value-prop-statements** — Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
|
|
|
|
## Commands (2)
|
|
|
|
- `/pm-marketing-growth:market-product` — Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit.
|
|
- `/pm-marketing-growth:north-star` — Define your North Star Metric and supporting input metrics — classify the business game and validate against best practices.
|
|
|
|
## Author
|
|
|
|
Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)
|
|
|
|
## License
|
|
|
|
MIT
|