Pawel Huryn
184 lines
5.9 KiB
Markdown
184 lines
5.9 KiB
Markdown
---
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description: Explore business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks
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argument-hint: "[lean|full|startup|value-prop] <product or business>"
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---
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# /business-model -- Business Model Exploration
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Build and analyze business models using four complementary frameworks. Choose one or run all for a complete picture.
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## Invocation
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```
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/business-model lean Marketplace connecting freelance PMs with startups
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/business-model full Enterprise analytics platform
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/business-model startup AI writing tool for non-native English speakers
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/business-model value-prop SaaS onboarding tool
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/business-model all SaaS onboarding tool # runs all four
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/business-model # asks what you need
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```
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## Modes
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---
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### Lean Canvas Mode
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Best for: Early-stage ideas, startups, new product lines.
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Apply the **lean-canvas** skill to produce a complete Lean Canvas:
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```
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## Lean Canvas: [Product]
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| Problem (Top 3) | Solution | Unique Value Proposition |
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|-----------------|----------|------------------------|
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| 1. [problem] | [solution to each] | [single clear message] |
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| 2. [problem] | | |
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| 3. [problem] | | |
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| Key Metrics | Unfair Advantage |
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|------------|-----------------|
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| [what you measure] | [what can't be copied] |
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| Channels | Customer Segments |
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|---------|------------------|
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| [how you reach them] | [who, early adopters first] |
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| Cost Structure | Revenue Streams |
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|---------------|----------------|
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| [fixed + variable] | [how you make money] |
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### Riskiest Assumptions
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[What must be true for this to work — prioritized by risk]
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### Experiments to Run
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[How to validate the riskiest assumptions cheaply]
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```
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---
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### Full Business Model Canvas Mode
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Best for: Established products, strategic planning, investor materials.
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Apply the **business-model** skill to produce all 9 building blocks:
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```
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## Business Model Canvas: [Product]
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| Key Partners | Key Activities | Value Propositions | Customer Relationships | Customer Segments |
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|-------------|---------------|-------------------|----------------------|------------------|
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| [who helps you] | [core actions] | [why customers choose you] | [how you interact] | [who you serve] |
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| Key Resources | | Channels | |
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|-------------|---|---------|---|
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| [what you need] | | [how you deliver] | |
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| Cost Structure | Revenue Streams |
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|---------------|----------------|
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| [your costs] | [your revenue] |
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### Analysis
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[Strengths and weaknesses of this model]
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[How the pieces reinforce each other]
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[Vulnerabilities and dependencies]
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```
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---
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### Startup Canvas Mode
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Best for: New products and startups that need both strategy and business model in one artifact. Recommended over Lean Canvas and BMC for new products.
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Apply the **startup-canvas** skill to produce a Startup Canvas with 9 strategy sections + business model:
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```
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## Startup Canvas: [Product]
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### Part 1: Product Strategy
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| Vision | Market Segments | Relative Costs |
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|--------|----------------|---------------|
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| [inspiring why] | [JTBD, first segment] | [low cost vs unique value] |
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| Value Proposition | Trade-offs | Key Metrics |
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|------------------|-----------|------------|
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| [What before → How → What after → Alternatives] | [what you won't do] | [North Star + OMTM] |
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| Growth | Capabilities | Can't/Won't |
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|--------|-------------|------------|
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| [PLG vs Sales-Led, channels] | [build vs partner] | [why competitors can't copy] |
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### Part 2: Business Model
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| Cost Structure | Revenue Streams |
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|---------------|----------------|
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| [fixed + variable, how they scale] | [pricing model, revenue per channel] |
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### Strategy Coherence Check
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[Do all elements reinforce each other?]
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### Riskiest Assumptions
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[What must be true — and how to test it]
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```
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---
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### Value Proposition Mode
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Best for: Refining messaging, understanding user value, product-market fit analysis.
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Apply the **value-proposition** skill to produce a JTBD-framed value proposition:
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```
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## Value Proposition: [Product]
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### For [Segment]:
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1. **Who**: [target user profile]
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2. **Why**: [the job they're trying to do]
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3. **What Before**: [their current painful reality]
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4. **How**: [your solution approach]
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5. **What After**: [their improved reality]
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6. **Alternatives**: [what they'd use without you, and why you're better]
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### Value Proposition Statement
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[One sentence: For [who] who [need], [product] is a [category] that [benefit]. Unlike [alternative], we [differentiator].]
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```
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---
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### All Mode
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Runs all four frameworks and adds a synthesis section comparing insights across frameworks.
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## Workflow (All Modes)
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### Step 1: Gather Context
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Ask:
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- What is the product or business idea?
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- What stage? (idea, validated, scaling)
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- Any existing business model to refine?
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- Who is the target customer?
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### Step 2: Generate the Selected Framework(s)
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Apply the relevant skill(s) as described above.
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### Step 3: Save and Iterate
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Save as markdown. Offer:
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- "Want me to **stress-test this model** with a SWOT or PESTLE analysis?"
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- "Should I **design a pricing strategy** for the revenue streams?"
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- "Want me to **build a strategy canvas** around this model?"
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- "Should I **identify the beachhead segment**?"
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## Notes
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- **Startup Canvas** is the recommended starting point for new products — it separates strategy from business model and covers what BMC and Lean Canvas miss (vision, trade-offs, metrics, Can't/Won't)
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- **Lean Canvas** is best for speed and hypothesis testing — don't overthink it, but be aware it mixes strategy and business model into one artifact
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- **BMC** is better for mature businesses that need to articulate how everything connects, but lacks strategic sections (vision, trade-offs, metrics)
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- **Value Proposition** is the sharpest tool for product-market fit conversations
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- In "all" mode, highlight where frameworks agree (strong signal) and where they diverge (needs investigation)
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