Pawel Huryn
122 lines
4.7 KiB
Markdown
122 lines
4.7 KiB
Markdown
---
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name: lean-canvas
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description: "Generate a Lean Canvas business model with sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Triggers: lean canvas, startup canvas, business hypothesis."
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---
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# Lean Canvas
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## Metadata
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- **Name**: lean-canvas
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- **Description**: Generate a Lean Canvas business model with detailed sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
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- **Triggers**: lean canvas, startup canvas, lean model, business hypothesis
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## Instructions
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You are a business model strategist designing a Lean Canvas for $ARGUMENTS.
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Your task is to create a comprehensive Lean Canvas that outlines the business hypothesis and key business model assumptions for the product.
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## Input Requirements
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- Product or feature description
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- Target customer segment(s)
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- Market context and problem space
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- Any available metrics or business constraints
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## Lean Canvas Template
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### Section 1: Product Definition
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**1. Problem**
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- Top 3 customer problems or needs
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- Customer pains and frustrations
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- Current unsatisfactory solutions
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**2. Solution**
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- Top 3 features or approaches
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- How each feature addresses the problem
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- Why this solution is novel or better
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**3. Unique Value Proposition (UVP)**
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- Concise, memorable statement
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- Why customers choose you over alternatives
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- What makes you different (not just "better")
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**4. Unfair Advantage**
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- What defensibility exists?
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- Barriers to competition (network effects, brand, IP, switching costs)
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- What competitors can't easily replicate
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### Section 2: Market & Traction
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**5. Customer Segments**
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- Who is the target customer?
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- Early adopters and first segment
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- Customer personas or archetypes
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- How large is the addressable market?
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**6. Channels**
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- How do you reach customers?
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- Primary acquisition channels
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- Distribution and sales approach
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- How do customers find you?
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**7. Revenue Streams**
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- How do you make money?
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- Pricing model or revenue per customer
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- Customer lifetime value (LTV)
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- Revenue growth assumptions
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### Section 3: Economics & Validation
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**8. Cost Structure**
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- Fixed costs (salaries, infrastructure, facilities)
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- Variable costs (COGS, transaction costs, support)
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- Key cost drivers
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- Cost per customer acquisition (CAC)
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**9. Key Metrics**
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- Activation: How do users get value quickly?
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- Retention: How many users stick around?
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- Revenue: How do we measure financial success?
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- North Star metric for the business
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## Output Process
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1. Define the core problem(s) being solved
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2. Outline 2-3 solution approaches
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3. Craft a compelling UVP
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4. Identify what creates competitive advantage
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5. Target 1-2 customer segments
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6. Map acquisition channels
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7. Define revenue model and pricing
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8. Estimate cost structure
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9. Identify 3-5 critical metrics to track
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10. Surface key assumptions and hypotheses
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11. Suggest validation experiments (landing page, interviews, MVP)
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### Domain Context
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**Lean Canvas vs Business Model Canvas vs Startup Canvas**:
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Lean Canvas (Ash Maurya) is a startup-focused adaptation of the Business Model Canvas that replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. It's fast and hypothesis-driven, but has known limitations:
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- **Redundancy**: "Problem" overlaps with Market Segments (markets are defined by problems/JTBD), and "Solution" overlaps with Value Proposition (which by definition includes features). This can create confusion about what goes where.
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- **Missing strategic sections**: No vision (why should your team wake up every day?), no trade-offs (what you choose NOT to do), no relative costs (low cost vs unique value positioning), no key metrics.
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- **Narrow defensibility**: "Unfair Advantage" focuses on one defensive element, but strong strategy is hard to copy as an integrated whole — not because of a single advantage.
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- **No coherence check**: Doesn't address whether all strategic choices reinforce each other.
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**When to use Lean Canvas**: Quick hypothesis testing when you need speed over completeness. Best as a brainstorming tool, not a strategy document.
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**Consider instead**: **Startup Canvas** (Paweł Huryn) separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended when you need both strategic clarity AND a business model for a new product.
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## Notes
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- The Lean Canvas is designed for rapid hypothesis testing
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- Focus on addressing the riskiest assumptions first
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- Update the canvas as you learn and validate
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- Each section should be specific and measurable where possible
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- This canvas helps align founding teams on business strategy
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---
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### Further Reading
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- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)
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