Pawel Huryn
98 lines
3.5 KiB
Markdown
98 lines
3.5 KiB
Markdown
---
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description: Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
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argument-hint: "<your product or market>"
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---
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# /competitive-analysis -- Competitive Landscape Analysis
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Research and analyze your competitive landscape. Identifies direct and indirect competitors, maps positioning, and surfaces differentiation opportunities.
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## Invocation
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```
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/competitive-analysis AI-powered project management tools
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/competitive-analysis Our product vs Notion, Asana, and Monday.com
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/competitive-analysis [upload a competitor list or market brief]
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```
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## Workflow
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### Step 1: Understand the Competitive Context
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Ask:
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- What is your product? What category does it compete in?
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- Any specific competitors you want analyzed? Or should I identify them?
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- What's the lens? (feature comparison, positioning, pricing, go-to-market)
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- What will you use this analysis for? (strategy, sales enablement, investor pitch, product roadmap)
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### Step 2: Identify Competitors
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Apply the **competitor-analysis** skill:
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- Identify 5 direct competitors (same category, same buyer)
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- Identify 2-3 indirect competitors (different approach, same job-to-be-done)
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- Note emerging/disruptive players if relevant
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- Use web research to gather current information
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### Step 3: Analyze Each Competitor
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For each competitor:
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- **Positioning**: How they describe themselves, target audience, key messaging
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- **Strengths**: What they do well, where they win
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- **Weaknesses**: Where they fall short, common complaints
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- **Pricing**: Model and price points (if public)
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- **Market traction**: Funding, team size, customer base signals
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- **Recent moves**: New features, partnerships, pivots
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### Step 4: Generate Competitive Analysis
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```
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## Competitive Analysis: [Your Product/Market]
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**Date**: [today]
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**Analyzed**: [count] competitors
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### Market Overview
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[2-3 sentences on market dynamics, trends, and where it's heading]
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### Competitive Landscape
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| Competitor | Category | Target | Positioning | Strength | Weakness |
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|-----------|----------|--------|------------|----------|----------|
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### Feature Comparison Matrix
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| Capability | Your Product | Competitor A | Competitor B | Competitor C |
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|-----------|-------------|-------------|-------------|-------------|
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### Positioning Map
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[2x2 matrix showing competitive positioning on key dimensions]
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### Differentiation Opportunities
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1. **[Opportunity]** — [why it's defensible and valuable]
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2. ...
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### Competitive Threats
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1. **[Threat]** — [what to watch for, recommended response]
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2. ...
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### Recommendations
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- **Double down on**: [your unique advantages]
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- **Close the gap on**: [table-stakes features you're missing]
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- **Ignore**: [competitor moves that aren't worth responding to]
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```
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Save as markdown.
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### Step 5: Offer Next Steps
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- "Want me to **create a battlecard** for sales against a specific competitor?"
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- "Should I **develop positioning** that differentiates from the top competitors?"
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- "Want me to **identify feature gaps** to close and add to the roadmap?"
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## Notes
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- Web research is used for current competitor data — results are as fresh as available sources
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- Distinguish between "table stakes" (must-have to compete) and "differentiators" (must-have to win)
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- Don't just list features — analyze *why* competitors make the choices they make
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- Pricing intelligence should note whether pricing is public, usage-based, or requires sales contact
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- Update this analysis quarterly — competitive landscapes shift fast
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