Pawel Huryn
128 lines
4.5 KiB
Markdown
128 lines
4.5 KiB
Markdown
---
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description: Comprehensive macro environment analysis — SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix in one scan
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argument-hint: "<product, market, or industry>"
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---
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# /market-scan -- Macro Environment Analysis
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Run multiple strategic analysis frameworks to understand your competitive and macro environment. Combines SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix into a single strategic overview.
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## Invocation
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```
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/market-scan EdTech market for corporate learning
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/market-scan [upload a market brief or strategy doc]
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/market-scan Our fintech product — preparing for board strategy review
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```
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## Workflow
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### Step 1: Understand the Context
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Ask:
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- What product, company, or market are you analyzing?
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- What's the purpose? (strategic planning, market entry, investor prep, annual review)
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- Any specific frameworks you want to focus on? Or run all four?
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- What's your current position in this market?
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### Step 2: Run the Analysis
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Apply four skills in sequence, each building on insights from the previous:
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**SWOT Analysis** (apply **swot-analysis** skill):
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- Internal: Strengths and Weaknesses
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- External: Opportunities and Threats
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- Actionable recommendations for each quadrant
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**PESTLE Analysis** (apply **pestle-analysis** skill):
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- Political, Economic, Social, Technological, Legal, Environmental factors
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- Impact assessment and timeline for each factor
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**Porter's Five Forces** (apply **porters-five-forces** skill):
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- Competitive rivalry, supplier power, buyer power, threat of substitutes, threat of new entrants
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- Overall industry attractiveness rating
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**Ansoff Matrix** (apply **ansoff-matrix** skill):
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- Market penetration, market development, product development, diversification
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- Risk-adjusted growth opportunities
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### Step 3: Synthesize
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Cross-reference findings across frameworks to identify:
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- **Converging signals**: What multiple frameworks agree on
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- **Strategic imperatives**: Actions that appear critical across analyses
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- **Key risks**: Threats and forces to mitigate
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- **Growth opportunities**: Where the best risk-adjusted opportunities lie
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### Step 4: Generate Report
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```
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## Strategic Market Scan: [Market/Product]
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**Date**: [today]
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**Purpose**: [strategic planning / market entry / etc.]
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### Executive Summary
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[5-7 sentences covering the strategic situation and key recommendations]
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### SWOT Analysis
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| Strengths | Weaknesses |
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|-----------|-----------|
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| [internal positives] | [internal negatives] |
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| Opportunities | Threats |
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|-------------|---------|
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| [external positives] | [external negatives] |
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**SWOT Actions**: [leverage S+O, mitigate W+T]
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### PESTLE Analysis
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| Factor | Current State | Impact | Trend | Timeframe |
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|--------|-------------|--------|-------|-----------|
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### Porter's Five Forces
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| Force | Intensity | Key Drivers | Implications |
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|-------|----------|------------|-------------|
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**Industry Attractiveness**: [High / Medium / Low]
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### Ansoff Growth Matrix
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| Strategy | Opportunity | Risk Level | Investment | Priority |
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|----------|-----------|-----------|-----------|----------|
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| Market Penetration | [specifics] | Low | [est.] | [H/M/L] |
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| Market Development | [specifics] | Medium | [est.] | [H/M/L] |
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| Product Development | [specifics] | Medium | [est.] | [H/M/L] |
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| Diversification | [specifics] | High | [est.] | [H/M/L] |
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### Cross-Framework Synthesis
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**Converging signals**: [what all frameworks agree on]
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**Strategic imperatives**: [must-do actions]
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**Key risks**: [highest-priority threats]
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**Best opportunities**: [risk-adjusted growth plays]
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### Strategic Recommendations
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1. [Recommendation with supporting evidence from multiple frameworks]
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2. ...
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3. ...
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### Monitoring Plan
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| Signal | What to Watch | Source | Check Frequency |
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|--------|-------------|--------|----------------|
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```
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Save as markdown.
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### Step 5: Offer Next Steps
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- "Want me to **build a product strategy** based on these findings?"
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- "Should I **analyze specific competitors** identified in Porter's analysis?"
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- "Want me to **design a pricing strategy** for the market penetration opportunity?"
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## Notes
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- Use web research to ground the analysis in current market data, not just general knowledge
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- PESTLE factors should include specific regulations, market data, and trend signals — not generic observations
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- Porter's is most useful when you identify the *specific* forces, not just rate them abstractly
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- Ansoff should include concrete opportunities, not just generic "enter new markets"
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- The synthesis section is the most valuable part — it's where the frameworks talk to each other
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