Pawel Huryn
78 lines
2.9 KiB
Markdown
78 lines
2.9 KiB
Markdown
---
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name: competitive-battlecard
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description: "Create sales-ready competitive battlecards comparing your product against a specific competitor. Includes positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?' Triggers: battlecard, competitive battlecard, sales enablement, vs competitor, why us not them, competitive comparison."
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---
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## Competitive Battlecard
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Create a concise, sales-ready battlecard for use against a specific competitor.
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### Context
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You are creating a competitive battlecard for **$ARGUMENTS**.
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Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
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### Instructions
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1. **Research the competitor** (use web search):
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- Current product offerings and features
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- Pricing tiers and model
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- Target market and positioning
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- Recent product launches or changes
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- Known strengths and weaknesses
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- Customer reviews and sentiment (G2, Capterra, Reddit)
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2. **Create the battlecard** with these sections:
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### Company Overview
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- Founded, HQ, funding/revenue (if public)
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- Target market and ICP
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- Positioning in one sentence
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### Quick Comparison
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| Capability | Us | Them | Winner |
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|---|---|---|---|
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| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
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| [Feature area 2] | ... | ... | ... |
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| Pricing | ... | ... | ... |
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| Support | ... | ... | ... |
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### Where We Win
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- [Advantage 1]: [Proof point or customer quote]
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- [Advantage 2]: [Specific capability they lack]
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- [Advantage 3]: [Better approach with reasoning]
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### Where They Win
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- [Their strength 1]: [Our counter-positioning]
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- [Their strength 2]: [How we mitigate this gap]
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### Common Objections & Responses
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| Prospect Says | Respond With |
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|---|---|
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| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
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| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
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| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
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### Landmines to Plant
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Questions to ask the prospect that highlight competitor weaknesses:
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- "How important is [area where we excel] to your team?"
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- "Have you evaluated [specific capability they lack]?"
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### Win/Loss Patterns
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- We tend to win when: [pattern]
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- We tend to lose when: [pattern]
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- Key differentiator in competitive deals: [what tips the scale]
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3. **Keep it scannable**: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
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Save as markdown. Format for easy printing or sharing in Notion/Confluence.
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---
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### Further Reading
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- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
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