Pawel Huryn
41 lines
1.4 KiB
Markdown
41 lines
1.4 KiB
Markdown
# pm-marketing-growth
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Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
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## Overview
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This plugin provides 5 skills and 2 commands for product managers.
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## Skills
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- **marketing-ideas** — Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.
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- **north-star-metric** — Identify a North Star Metric and 3-5 Input Metrics.
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- **positioning-ideas** — Brainstorm product positioning ideas differentiated from competitors.
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- **product-name** — Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience.
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- **value-prop-statements** — Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
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## Commands
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- `/pm-marketing-growth:market-product` — Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit
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- `/pm-marketing-growth:north-star` — Define your North Star Metric and supporting input metrics — classify the business game and validate against best practices
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## Installation
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```bash
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/install pm-marketing-growth
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```
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Or use directly:
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```bash
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cc --plugin-dir /path/to/pm-marketing-growth
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```
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## Author
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Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)
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## License
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MIT
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