Pawel Huryn
44 lines
1.7 KiB
Markdown
44 lines
1.7 KiB
Markdown
# pm-market-research
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Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
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## Overview
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This plugin provides 7 skills and 3 commands for product managers.
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## Skills
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- **competitor-analysis** — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
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- **customer-journey-map** — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
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- **market-segments** — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
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- **market-sizing** — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
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- **sentiment-analysis** — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
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- **user-personas** — Create refined user personas from research data.
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- **user-segmentation** — Segment users from feedback data based on behavior, JTBD, and needs.
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## Commands
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- `/pm-market-research:analyze-feedback` — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
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- `/pm-market-research:competitive-analysis` — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
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- `/pm-market-research:research-users` — Comprehensive user research — build personas, segment users, and map the customer journey from research data
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## Installation
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```bash
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/install pm-market-research
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```
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Or use directly:
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```bash
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cc --plugin-dir /path/to/pm-market-research
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```
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## Author
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Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)
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## License
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MIT
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